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Albert Heijn says sorry for a broccoli joke Eurovision song

In the song Birth of a New Age the Surinamese phrase ‘Yu no man broko mi’ can be heard. For example, many people heard things like ‘you are my broccoli’ instead.

It is the phrase that can be heard after about 56 seconds:


Companies such as Albert Heijn also joined in on the broccoli steps. This aroused anger among Surinamese Dutch people, who believe that commerce ignores the real meaning of the text.

In a response to AD let Albert Heijn know that it is more often linked to current events. “We saw that something different was heard in this song than intended (a ‘mama apple juice’) and responded with a wink. We received a lot of nice reactions and a few negative ones.”


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