Albert Heijn does not apologize for broccoli advertising

Albert Heijn does not apologize for an advertisement with broccoli that linked to the Dutch entry of the Eurovision Song Contest. A spokesperson for the supermarket chain said it was “never intended to offend people.” In the chorus of his Eurovision song Jeangu Macrooy sings ‘Yo no man broko mi’ (You will not break me). Some people hear the word broccoli in it, to the indignation of Surinamese Dutch and the singer himself.

Albert Heijn joined in on the ‘Mama apple juice’ and placed March 5 on Instagram a picture of broccoli with the text: “Also got such an appetite after hearing our Eurovision song?” The ad made headlines again this weekend through an article from it AD. The supermarket chain often puts in place, says a spokesperson. “We look at what’s going on. Many people heard this in the song. We want customers to like it and many customers thought so too. A number of not, that is possible. ” The ad is still online.

Surinamese Dutch are disappointed by the advertisement because it undermines the real meaning of the song ‘Birth of a New Age’. Macrooy himself was also disappointed by the association with broccoli: “There is a lot of ignorance,” he recently told NRC. The song is, among other things, intended to raise a fist for the black community. The song is inspired by his Surinamese heritage and the Black Lives Matter movement.

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