During this festive period, you will undoubtedly buy oysters, one of the dishes regularly present on Christmas Eve tables. In our column “The new eco” we are interested in the oyster farm “les Huîtres Alain Courdavault”. They decided to make the traceability of their oysters more readable new technology: la blockchain. With this system, there is more information about oysters. The aim is to reassure customers.
For Christmas, everyone wants fresh oysters and above all to know where they come from. It is now possible with Alain Courdavault oysters. On the baskets, they put a QR code. It is an image to be photographed which then returns to an internet page, with above full of information on the basket. “He knows what time the oysters came out of our drainers. For example, there is even a picture of the oyster”, illustrates Emmanuel Courdavault, the manager.
It allows us to try to restore customer confidence. “- Emmanuel Courdavault.
Behind all this data, he wants to restore customer confidence in the quality of seafood. Especially since it uses blockchain technology. Once he enters the information, he can never change it again. For him, it’s more work, to enter the data and take the pictures, but it’s worth it.
An increase in sales
The customers are there. Foreigners first, but also in direct sales in France. “People are happy. It’s quite fun, they can scan it, they see the data a bit”, testifies Emmanuel Courdavault. This investment of € 20,000 to € 50,000 has cost him almost nothing, because he signed a partnership with a company specializing in blockchain. Its oysters are therefore not more expensive.
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