Al-Shabab Club announced that they had concluded a deal to sell the trademark rights to the name of their stadium with “Q” Company until the end of 2026.
The club said in an official statement that under this deal “Q” Company will get the exclusive rights to market the Al-Shabab Club Stadium name.
The contract was signed on the youth side by the CEO Khalif Al-Huwaishan, and on the company side by the Managing Director Ibrahim Al-Bahri.
The club also explained that there are clauses in the contract which state that any marketing or sale of trademark rights to other parties guarantees that the club will receive additional sums of money.
This step comes within the framework of Al-Shabab Club’s efforts to strengthen its financial resources and expand its commercial partnerships, as Q Company is one of the leading companies in the field of sports marketing.
Corporate investments in stadium brand name rights are an increasingly popular means of mutual benefit between clubs and companies.
2024-08-13 08:11:48
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