Al-Hilal Club signs major partnership deal with Safi electronic games group

On Sunday, Al-Hilal Club signed a partnership contract with the “Safi” electronic games group owned by the Public Investment Fund, to be a major partner of the club for a period of 3 years.
According to a press release on the official Al-Assi club account on Twitter, the social networking site, Savi, according to the partnership contract, will receive a number of benefits, and its logo will appear on the chest of the soccer teams’ shirts.
For his part, Abdullah Al-Jarbou, CEO of Al-Hilal Club, expressed his happiness at signing the partnership contract with the “Safi” group, as it is a world-class leader in a promising sector that constitutes a key element in an ambitious strategy to transform Saudi Arabia into a global center for the gaming and electronic sports sector by 2030 AD.
And Brian Ward, CEO of the “Safi” group, stated that football has an exceptional ability for all people of all walks of life, culture, age and nationality. He said: “This partnership with Al Hilal comes as it occupies a special place in the hearts of its fans.”