AIS Play: Thailand’s Streaming Service Makes a Splash
While the name might not be familiar to U.S. audiences, AIS Play is making waves in Thailand as a leading streaming service. This platform, operated by AIS, Thailand’s largest mobile operator, offers a diverse range of entertainment options, including live TV, digital channels, and on-demand content. Think of it as a Thai equivalent to popular U.S. streaming services, but with a unique cultural twist.
Recently, AIS Play hosted a spectacular end-of-year event, “AIS FANTIVAL 2024,” featuring a “Green Carpet” walk and performances by popular Thai celebrities. The event showcased the platform’s commitment to engaging its audience and providing unique experiences. The lineup included well-known personalities like Tor-Thanapob, P’Jong-callan, members of the group BUS, and Phi Phi-Krit and Biwkin. The event, held at one Bangkok Park, was also streamed live on AIS Play, offering viewers a front-row seat to the festivities.
The event description highlights the platform’s goal: to provide “a collection of special things for customers to experience and participate in.” The free streaming of the event via AIS Play is presented as a “special gift to customers during the time of endless happiness in December as we enter the new year with only Never-ending Surprises and Never-Ending Happiness.”
While AIS Play’s content is primarily geared towards a Thai audience, its success highlights the global trend of localized streaming services catering to specific cultural preferences. The platform’s innovative approach to audience engagement, as seen in the “AIS FANTIVAL 2024” event, offers valuable insights into how streaming services can cultivate strong community ties and loyalty.
The growth of AIS Play also reflects the increasing demand for diverse entertainment options worldwide. As global audiences become more discerning, platforms that offer unique and culturally relevant content are likely to thrive.
AIS Play: A Thailand Streaming Giant Makes Waves
Welcome back to the World Today News show. Today, we’re delving into the world of streaming services, but with a Thailand-focused lens. Joining us is Dr. Mingkwan Wong, a leading expert on digital content platforms in Southeast Asia. Welcome, Dr. Wong.
Dr. Wong: It’s a pleasure to be here.
Senior Editor: Dr.Wong, the streaming service AIS Play is making headlines in Thailand. Why is it gaining such focus?
Dr. Wong: AIS Play is effectively the Thai equivalent of services like Netflix or Hulu, but it leverages its strong understanding of Thai cultural tastes.
[1] It offers a diverse range of localized content, from Thai dramas and movies to live TV channels and even digital channels tailored for specific interests.
Senior editor: It seems they’ve also been very active in engaging their user base. Their recent “AIS FANTIVAL 2024” event seems to be a grate example.Can you tell us more about that?
Dr.Wong: Absolutely. AIS Play pulled out all the stops with “AIS FANTIVAL 2024.” It featured the “Green Carpet” walk with major thai celebrities like Tor-Thanapob, P’Jong-callan, members of the BUS group, and Phi Phi-Krit and Biwkin joined by performances.
[1] Plus, AIS Play streamed the entire event live, allowing anyone with access to watch the festivities, which was a great way to connect audiences.
Senior Editor: So, is this a trend we’re likely to see more of – streaming services heavily focused on specific regions and cultural preferences?
Dr. Wong: Definitely.AIS Play’s success clearly demonstrates the growing appetite for content that is culturally relevant.The global streaming market is becoming increasingly diverse, with viewers seeking out platforms that offer content that reflects their own experiences and interests. Expect to see more localized streaming giants emerge in different regions around the world.
Senior Editor: Fascinating insights, Dr. Wong.Thanks for joining us today and shedding light on this exciting growth in the streaming world.
Dr. Wong: My pleasure!
