Air Transat offers a high frequency of flights to Florida for Quebecers this year more than ever. The airline offers up to 13 flights per week from Montreal and up to 4 flights per week from Quebec to Fort Lauderdale. In addition, she also travels to Orlando and Miami (departing from Montreal only).
To highlight its increased presence in Florida, Air Transat is launching a campaign, developed in collaboration with Sid Leein Montreal and Quebec including, among other things, non-standard advertising displays such as a non-standard format ad created in collaboration with Wild Advertising and contextualized advertisements in golf courses.
“With this unique advertising campaign concept, we wanted to highlight Florida highlights in order to share Air Transat’s expertise on this destination, acquired after years of operating on this route, mentions Valerie MartinDirector of Marketing, Brand and Commercial Activities at Transat. In addition, our positioning, encouraging openness to the world, is at the very essence of this campaign, which highlights the culture and attractions of Florida.
Credits:
Air Transat: Xavier Szwengler, Valérie Martin, Sabrina Antenucci, Martin Moreau, Loïc Vanasse, Myriam Delisle, Camille Fauvel, Lindsay Kay, Emilie Bertrand
Creative agency: Sid Lee
Executive Creative Director: Alex Bernier
Creative Director: Brian Gill
Copywriters: Apolline Lemaire, Thierry Faucher, Shane Patrick
Artistic directors: Jean-Christophe Laniel, Philippe Cossette, Benjamin Pouteau, Mathieu Mc Sween, Jany Lemaire
Infographe: Patricio Bouey
Strategy team: Marilyse Dionne, Gonzague Mulot
VP service-conseil : Garcí Iñigo
Consulting Group Director: Ariane Poitras
Account Manager: Omar Othmani
Account supervisors: Charlotte Salaun, Catherine Savoie
Advisory service coordinators: Sandrine Roussin, Nicolas Laurin
Executive producers: Carolyne Goyette, Vanessa Gervais
Producer: Camille Nadeau
Average : Sid Lee average
2023-08-16 02:56:34
#Air #Transat #Florida #News #attic
