Good morning from Frankfurt. A chatbot error has caused some trouble for the airline Air Canada. Because the Chatbot promised a passenger a discount that didn’t even exist in the airline’s policies. A court has now decided that Air Canada must grant the customer the partial refund of 812 Canadian dollars (559 euros) promised via AI. Gone stupid. Here comes our top industry news on Tuesday morning. The Grabarz & Partner agency makes a comeback at Volkswagen. Five years after the then CMO Jochen Sengpiehl sorted out the long-term partner, the team around co-CEO Reinhard Patzschke and creative director Ralf Heuel is once again developing campaigns for the Wolfsburg-based car manufacturer.
Genesis has big plans in Europe. The premium brand from Hyundai, founded at the end of 2015, wants to put fear into the minds of the top dogs on the local car market. A manager who is very familiar with car marketing should help with this. The marketer El Cartel is rearranging its structures. From March there will be two separate areas for agency and direct customer business. Managing director Stephan Karrer will take over the latter himself until further notice. Sales manager Ahmet Göktas is turning his back on the company.
The agency c/o Setzkorn Kemper is expanding the management team. Lara Timm comes on board as Client Service Director and member of the management team. She most recently worked for competitor Wynken Blynken & Nod. The 36-year-old is in charge of consulting at her new employer. Since 2020, HORIZONT has been publishing the exclusive study of Germany’s advertising favorites, which is carried out by Spikes and Yougov. In most surveys, Haribo was at the top thanks to his children’s voices campaign. Now the confectionery giant falls from first place to 13th. But who is the heir to the throne? In addition to the major investment in data centers for artificial intelligence in Germany, tech giant Microsoft will also spend billions for similar purposes in Spain. 1.95 billion euros are planned over a period of two years, as Spanish Prime Minister Pedro Sánchez and Microsoft manager Brad Smith announced on Monday. The hysterical reactions to the latest issue of Jan Böhmermann’s “ZDF Magazin Royale” didn’t take long to arrive. The satirist provoked people with the slogan “Just cull a few Nazis,” which AfD and FPÖ members, among others, feel triggered by. Now ex-FDP politician Marcel Luthe is also filing a complaint, who has already rebelled against corona measures and compulsory vaccinations in the past. The RTL show “Let’s Dance” opens the dance floor again. The process has been tried and tested, but the prominent candidates are of course new. One of them brings a lot of height – others their followers. Which stars and influencers will be there this year.
2024-02-21 02:19:23
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