Artificial intelligence (AI) has become a prominent feature in various aspects of our lives, and this year’s Super Bowl commercials were no exception. From showcasing how AI enhances products to using AI to create the ads themselves, the influence of AI was evident during the championship game. Let’s take a closer look at some of the AI-related commercials that aired during the Super Bowl.
Microsoft’s “Watch Me” commercial focused on promoting Microsoft Copilot, an AI assistant found in Windows 11. The ad cleverly played on the idea that AI could replace artists and creatives. It depicted individuals calling on AI to assist them in completing tasks such as making a movie, designing a video game, or studying for a chemistry test. Microsoft Copilot showcased the potential of AI to enhance productivity and creativity.
Google’s commercial for the Pixel 8 smartphone highlighted an accessibility feature called Guided Frame. This feature utilizes Google AI to assist individuals with impaired vision in taking photos. Blind director Adam Morse, with a voiceover by blind singer-songwriter Stevie Wonder, explained how Guided Frame alerts users about the presence and number of faces in the frame. The ad shed light on how AI can empower individuals with disabilities and make technology more inclusive.
Cybersecurity company CrowdStrike took a unique approach by transporting viewers back to the Old West in their commercial. The ad demonstrated how CrowdStrike employs AI for security purposes. When menacing robots resembling characters from Star Wars attempted to attack a town, a lone woman armed with CrowdStrike’s AI-powered cybersecurity swiftly neutralized the threat. The commercial showcased the effectiveness of AI in combating cyber threats.
Etsy, an online marketplace known for its unique and handmade products, injected humor into their Super Bowl ad. The commercial humorously depicted Americans who were about to receive the Statue of Liberty as a gift from France. Using Etsy’s AI-powered Gift Mode, they hilariously deliberated over what gift to give in return. The ad playfully poked fun at the French while showcasing the convenience and creativity that AI can bring to the gifting process.
Avocados from Mexico, known for their entertaining Super Bowl ads, took a different approach this year. Although they did not have a commercial during the game, they created a website called “Guac-AI-Mole.” This interactive site allowed users to submit information, and AI generated unique guacamole recipes based on the input. Avocados from Mexico demonstrated how AI can be used to create personalized experiences and engage with consumers in a fun and interactive way.
In contrast to the other ads, the Coca-Cola-owned sports drink BodyArmor used AI to mock the concept itself. The commercial humorously highlighted the shortcomings of some AI-assisted videos, which often feature awkward voiceovers and obviously fake elements. BodyArmor’s ad showcased a football player dunking a basketball on the gridiron while spouting random AI-sounding lines. It then emphasized that “nothing in sports should be artificial” and promoted the real ingredients and flavors of its drinks.
The presence of AI in Super Bowl commercials highlights its growing influence in our daily lives. From enhancing productivity and accessibility to providing personalized experiences and even poking fun at itself, AI continues to shape various industries. As technology advances, we can expect AI to play an even more significant role in future Super Bowl commercials and beyond.
Note: This article was written by a human writer and does not contain any AI-generated content.