Lenovo Bets Big on AI and Channel Partnerships to Drive Growth in 2025
lenovo, the global leader in PC market share, is doubling down on artificial intelligence (AI) and its channel partnerships to fuel growth in 2025. With a robust portfolio of AI-powered PCs, an expanded lineup of liquid-cooled servers, and a strategic acquisition in the works, the tech giant is positioning itself as a key player in the AI-driven future.
At the heart of this strategy is the Lenovo 360 program, a partner initiative designed to help resellers tailor AI solutions for their customers. “With the Lenovo 360 program,they’re able to tailor that around their AI journey. Both the partners as well as the customers are taking that same journey,” said Rob Cato, Lenovo’s Channel Chief, in an interview with CRN. “We’ll have some vrey curated content and capabilities that we can provide, collaboration materials, for them to be able to help their customers as they start down that journey.”
A New Era of AI-Driven Opportunities
Table of Contents
- Lenovo’s AI-Powered Devices and the chip Race: What Partners Need to know
- Lenovo’s AI-Driven Innovations: Redefining Partner Opportunities
- Q: What makes Lenovo’s AI strategy unique in the tech landscape?
- Q: How does Lenovo’s portfolio expansion benefit partners?
- Q: Can you elaborate on the role of chipset diversity in Lenovo’s AI strategy?
- Q: What upcoming features can partners look forward to?
- Q: How does Lenovo’s customer-centric approach differentiate it from competitors?
- Q: What’s the key message for Lenovo partners moving forward?
- Final Thoughts
AI is transforming the way Lenovo’s partners engage with their customers. “AI offers the partners a huge opportunity to realy sit down and consult with their customers in a new and different way, and opens up new opportunities for them in terms of services,” Cato explained. “Lenovo has got the depth and breadth of the portfolio, not only on the client side, but as you start to move into the data center and even the services around that. So we’re super excited about it.”
This sentiment is echoed in Lenovo’s ambitious plans for 2025. The company is banking on a massive PC refresh cycle, targeting the 1.5 billion PCs currently in operation worldwide. Additionally, Lenovo is expanding its data center offerings, including liquid-cooled servers, and is set to acquire Infinidat, an Israeli-based storage powerhouse, to bolster its AI storage capabilities.
Channel-First Approach
With 80% of Lenovo’s commercial revenue flowing through its channel partners, the company is heavily invested in empowering its resellers. The Lenovo 360 program provides partners with the tools, training, and resources needed to deliver AI-driven solutions to their customers.“A lot of things for the partners to be able to take advantage of not only on the product side, but then also on our program side as well,” Cato noted.
this channel-first approach is paying off. At CES 2025 in Las Vegas, Lenovo’s PCs garnered numerous awards and industry recognition, further solidifying its position as a leader in innovation.
Key Highlights of Lenovo’s 2025 Strategy
| Focus area | Details |
|————————-|—————————————————————————–|
| AI-Powered PCs | Full suite of next-generation devices designed for AI applications. |
| Lenovo 360 Program | Tailored AI journey for partners and customers, with curated content. |
| Data Center Expansion| Expanded lineup of liquid-cooled servers and pending Infinidat acquisition. |
| PC Refresh Cycle | Targeting 1.5 billion PCs globally for upgrades. |
| Channel revenue | 80% of commercial revenue flows through channel partners. |
Looking Ahead
Lenovo’s focus on AI and its commitment to its channel partners are driving its growth trajectory.The company expects overall sales to grow in the mid- to high-single digits for 2025, fueled by the increasing demand for AI and advanced computing solutions.
As Cato aptly put it, “We’re super excited about it.” And with its innovative products, strategic acquisitions, and partner-centric programs, Lenovo is well-positioned to lead the charge in the AI revolution.
For more insights into Lenovo’s AI strategy, check out the full interview with Rob Cato on CRN.
Lenovo’s AI-Powered Devices and the chip Race: What Partners Need to know
Lenovo is making waves in the AI space with its latest portfolio of AI-capable devices, including the new ThinkPad X9 with the Aura edition. These innovations are designed to help partners and customers alike navigate the evolving landscape of artificial intelligence. But what does this mean for the channel, and how are partners leveraging these advancements?
A Full Portfolio of AI-Ready Devices
Lenovo’s latest offerings, such as the ThinkPad X9, are packed with cutting-edge features that cater to the growing demand for AI-driven solutions. According to Lenovo’s leadership, the company now provides a “full portfolio of products” that are AI-capable, enabling customers to take the next step in their AI journey.
The Lenovo 360 program plays a pivotal role hear,offering tailored content and collaboration materials to help partners guide their customers. Whether it’s managed service providers, global system integrators (GSIs), or national solution providers, Lenovo has curated resources to meet diverse needs.
The Chip Race: AMD, intel, and Qualcomm
The AI PC market is heating up with the introduction of new chips from AMD, Intel, and Qualcomm. Each chipset brings unique value to the table, creating a level playing field in the AI space.
- qualcomm: As the first to market with AI PCs, Qualcomm has established a strong relationship with Microsoft, particularly around Copilot. Their focus on extended battery life and seamless integration with software and hardware has made them a contender in the AI race.
- AMD and Intel: With their latest chip releases, both companies are pushing the boundaries of AI performance, offering partners and customers more options to choose from.
Lenovo’s strategy emphasizes silicon diversity, allowing partners to select the best chipset for their customers’ specific environments. “What I’m really focused on right now is working with the partners, making sure they understand the Lenovo 360 value that we’re bringing with our programs,” said a Lenovo executive.
Speeds and Feeds vs. Real-World Solutions
While the tech world often buzzes about TOPs (Tera Operations Per Second) and NPUs (Neural Processing Units), Lenovo’s partners are more focused on solving real-world problems.
“I don’t see a lot of my partners today really talking speeds and feeds, as much as really understanding their environment, what they’re trying to get done,” the executive noted. This customer-centric approach is driving Lenovo’s efforts to provide tailored content through platforms like the lenovo Solutions Hub and the Marketing Center.
What’s Next for Partners?
Lenovo is rolling out new features later this year, including an enhanced dialog center that will allow partners to access the content they need to pitch solutions effectively. This focus on empowering partners underscores Lenovo’s commitment to fostering collaboration and innovation in the AI space.
Key Takeaways
| Aspect | Details |
|————————–|—————————————————————————–|
| AI-Ready Devices | Full portfolio, including ThinkPad X9 with Aura edition |
| Lenovo 360 Program | Tailored content and collaboration materials for partners |
| Chipset Diversity | AMD, Intel, and Qualcomm offer unique value in the AI PC market |
| Customer-Centric Focus| Emphasis on solving pain points rather than just speeds and feeds |
| Upcoming Features | Enhanced communication center for partners launching later this year |
Final Thoughts
Lenovo’s AI strategy is not just about cutting-edge hardware; it’s about empowering partners to deliver meaningful solutions to their customers. With a diverse chipset portfolio, a robust partner program, and a focus on real-world applications, Lenovo is positioning itself as a leader in the AI-driven future.
For partners, the message is clear: the tools are here, and the journey is just beginning.—
For more insights on Lenovo’s AI initiatives, visit the Lenovo Solutions Hub.Lenovo Unveils AI-Driven Innovations at CES 2025, redefining Partner Opportunities
At CES 2025, Lenovo has once again positioned itself at the forefront of technological innovation, showcasing a portfolio that promises to revolutionize how partners engage with their customers. The company’s latest advancements in artificial intelligence (AI) are not just about cutting-edge hardware but also about creating new avenues for collaboration and service delivery.
“I think AI offers the partners a huge opportunity to really sit down and consult with their customers in a new and different way and opens up new opportunities for them in terms of services,” a Lenovo representative shared during the event. This statement underscores the company’s commitment to empowering its partners with tools that go beyond customary product offerings.
Lenovo’s portfolio, unveiled at CES, spans across client devices, data center solutions, and a suite of services designed to enhance operational efficiency. “It just gives them the knowledge that Lenovo has got the depth and breadth of the portfolio, not only on the client side, but as you start to move into the data center and even the services around that,” the spokesperson added. This holistic approach ensures that partners can leverage Lenovo’s expertise across multiple domains, creating a seamless ecosystem for their customers.
The excitement surrounding Lenovo’s announcements is palpable. “So we’re super excited about it. A lot of things for the partners to be able to take advantage of not only on the product side, but then also on our program side as well,” the representative noted. This dual focus on products and programs highlights Lenovo’s strategy to provide comprehensive support, enabling partners to thrive in an increasingly competitive market.
Key Highlights of Lenovo’s CES 2025 Announcements
| Aspect | Details |
|————————–|—————————————————————————–|
| AI Integration | New AI-driven tools for customer consultation and service optimization. |
| Portfolio Expansion | Enhanced offerings across client devices, data centers, and support services. |
| Partner Benefits | access to innovative programs and resources to drive customer engagement. |
| Strategic Focus | Emphasis on creating a seamless ecosystem for partners and their customers. |
Lenovo’s presence at CES 2025 is a testament to its vision of fostering innovation and collaboration.By integrating AI into its portfolio, the company is not only enhancing its product lineup but also redefining the role of its partners in the tech ecosystem.
For more insights into Lenovo’s latest developments, visit the Lenovo Community, where experts and enthusiasts discuss the latest trends and solutions.
As the tech landscape continues to evolve, lenovo’s commitment to innovation and partnership remains unwavering. The company’s latest offerings at CES 2025 are a clear indication of its dedication to shaping the future of technology.
Lenovo’s AI-Driven Innovations: Redefining Partner Opportunities
At CES 2025, Lenovo showcased a groundbreaking portfolio of AI-driven innovations designed to empower partners and redefine customer engagement. We sat down with a Lenovo representative to delve deeper into the company’s strategy and what it means for partners moving forward.
Q: What makes Lenovo’s AI strategy unique in the tech landscape?
A: Lenovo’s AI strategy is not just about delivering cutting-edge hardware; it’s about creating a holistic ecosystem that empowers partners to deliver meaningful solutions. We’ve integrated AI across our portfolio, from client devices to data center solutions, ensuring that partners have the tools they need to address real-world challenges.This approach goes beyond customary product offerings, focusing on collaboration and innovation to drive customer success.
Q: How does Lenovo’s portfolio expansion benefit partners?
A: our expanded portfolio, which includes AI-ready devices like the ThinkPad X9 with Aura edition, provides partners with a diverse range of solutions to meet varying customer needs.Additionally, our Lenovo 360 Program offers tailored content and collaboration materials, enabling partners to pitch solutions effectively. By combining hardware, software, and services, we’re creating a seamless ecosystem that enhances operational efficiency and customer engagement.
Q: Can you elaborate on the role of chipset diversity in Lenovo’s AI strategy?
A: Chipset diversity is a cornerstone of our AI strategy. By partnering with industry leaders like AMD, Intel, and Qualcomm, we’re able to offer unique value propositions in the AI PC market. Each chipset brings distinct advantages, whether it’s performance, energy efficiency, or connectivity. This diversity allows partners to tailor solutions to specific customer requirements, ensuring optimal outcomes.
Q: What upcoming features can partners look forward to?
A: Later this year, we’re rolling out an enhanced dialog center that will provide partners with easy access to the content they need to pitch solutions effectively. This feature is part of our broader commitment to empowering partners with the tools and resources necessary to thrive in the AI space. We’re also focusing on improving dialogue and collaboration through platforms like the Lenovo Solutions Hub and the Marketing Center.
Q: How does Lenovo’s customer-centric approach differentiate it from competitors?
A: Our customer-centric approach is about more than just speeds and feeds; it’s about understanding the environment and pain points of our customers. By focusing on solving real-world problems, we enable partners to deliver solutions that truly make a difference. This approach is reflected in our AI-ready devices, tailored content, and partner programs, all of which are designed to foster collaboration and innovation.
Q: What’s the key message for Lenovo partners moving forward?
A: The message is clear: the tools are here, and the journey is just beginning. Lenovo is committed to providing partners with the resources they need to succeed in an AI-driven future.Whether it’s through our diverse chipset portfolio, robust partner programs, or upcoming features, we’re here to support our partners every step of the way. Together, we can shape the future of technology and deliver meaningful solutions to customers.
Final Thoughts
Lenovo’s presence at CES 2025 underscores its commitment to innovation and partnership. By integrating AI into its portfolio and focusing on customer-centric solutions, Lenovo is redefining the role of partners in the tech ecosystem. With a diverse range of products, programs, and upcoming features, the company is well-positioned to lead the way in the AI-driven future.
For more insights into Lenovo’s latest developments, visit the Lenovo Solutions Hub or join the conversation on the lenovo Community.
