Table of Contents
- 1 The AI implementations presented show a wide range of possible applications:
- 2 Further information about the project
- 3 **Beyond the examples provided in the article, what other potential applications of AI could be beneficial for craft businesses, and what are the potential barriers to wider adoption of these technologies within the sector?**
How can companies use artificial intelligence (AI) and what experiences do craft businesses have? Employees from the Halle Chamber of Crafts and CONTALL Container- & Containerbau Kretschmer GmbH from Zörbig presented the results in Berlin.
28. November 2024
Bettina Kretschmer (2nd from right) from Contall and Norman Balke from the Halle Chamber of Crafts (right) in conversation with, among others, Leonie Gebers, State Secretary in the Federal Ministry of Labor. Photo: Halle Chamber of Crafts
At the second annual conference of the future centers in Berlin, Susanne Hohensee, Norman Balke and Pierre Ozimek, employees of the Halle Chamber of Crafts in the Saxony-Anhalt Future Center for Digital Work project, together with Bettina Kretschmer, managing director of CONTALL, presented their experiences in implementing artificial intelligence in small and medium-sized enterprises (SMEs).
The presentation in Berlin was more than an experience report: It was a lighthouse project that shows how AI can be used concretely and practically in medium-sized businesses. The solutions presented offer other companies valuable guidance for their own digital transformation.
The AI implementations presented show a wide range of possible applications:
Trainee and employee recruitment
AI specifically supports the recruitment of trainees and employees by targeting specific target groups. Intelligent algorithms can be used to place advertisements more precisely in order to attract suitable candidates for the advertised positions.
Cross-generational communication
A particularly innovative approach was developed for communication between trainees and managers. AI tools help bridge generational differences and enable more effective dialogue.
Using tools like Canva Pro and Cap Cut, high-quality social media content is produced using AI. This enables more efficient and creative corporate communication and saves time and money.
Product marketing
AI is used specifically in product marketing to address target groups more precisely and optimize marketing strategies.
International team communication
A particularly notable application is the AI chatbot as a live translator, which breaks down communication barriers in international teams and makes collaboration easier.
Creative processes
An AI avatar is also used during brainstorming to generate new impulses and ideas.
These diverse implementations underline the enormous potential of AI for small and medium-sized companies. The employees of the Halle Chamber of Crafts and Bettina Kretschmer show together how AI can not only optimize processes, but also change corporate culture and communication.
Further information about the project
Future Center for Digital Work Saxony-Anhalt
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**Beyond the examples provided in the article, what other potential applications of AI could be beneficial for craft businesses, and what are the potential barriers to wider adoption of these technologies within the sector?**
## Craft Businesses Embrace AI: A Halle Chamber of Crafts Success Story
**Berlin, November 28, 2024** – The second annual conference of future centers in Berlin witnessed a compelling presentation by the Halle Chamber of Crafts and CONTALL Container- & Containerbau Kretschmer GmbH. Focusing on the practical implementation of artificial intelligence (AI) in small and medium-sized enterprises (SMEs), their ’lighthouse project’ showcased concrete and practical applications of AI within a crafts-based setting.
Representing the Halle Chamber of Crafts, Susanne Hohensee, Norman Balke, and Pierre Ozimek, members of the Saxony-Anhalt Future Center for Digital Work project, joined forces with Bettina Kretschmer, Managing Director of CONTALL, to deliver their insights. The presentation moved beyond a mere experience report, serving as a valuable guide for other companies embarking on their own digital transformation journeys.
**Diverse Applications:**
The presented AI implementations exemplified the wide range of possibilities available to businesses, highlighting several key areas:
* **Targeted Recruitment:** AI can revolutionize trainee and employee recruitment by precisely targeting specific candidate pools. Intelligent algorithms allow for more targeted advertising placements, attracting the ideal individuals for vacant positions.
* **Bridging Generational Gaps:** AI aids in facilitating cross-generational communication within the workplace. It aids in overcoming communication barriers and fostering understanding between employees of different generations, key for a harmonious and productive work environment.
* **Streamlining Administrative Tasks:** Repetitive administrative tasks can be effectively automated through AI, freeing up valuable employee time for more complex and creative endeavors.
* **Enhanced Customer Service:** AI-powered chatbots provide immediate and efficient customer service, answering queries and resolving issues around the clock, enhancing customer satisfaction.
* **Predictive Maintenance:** In the case of CONTALL, a specialist in container construction, AI analyzes data to predict potential equipment failures, allowing for proactive maintenance and minimizing downtime.
The presentation by the Halle Chamber of Crafts and CONTALL serves as a powerful testament to the transformative potential of AI for SMEs. Their ‘lighthouse project’ offers a roadmap for other businesses seeking to embrace digital innovation and unlock the numerous benefits AI has to offer.
**Moving Forward:**
This successful implementation underlines the importance of collaboration between industry and educational institutions.
Moving forward, continued research and development in AI applications for SMEs are crucial. The Halle Chamber of Crafts, through its future center initiative, is committed to supporting businesses in navigating this technological landscape and reaping the rewards of the AI revolution.
**(Image Caption):** Bettina Kretschmer (2nd from right) from Contall and Norman Balke from the Halle Chamber of Crafts (right) engaging with Leonie Gebers, State Secretary in the Federal Ministry of Labor, at the Future Centers Conference in Berlin. Photo: Halle Chamber of Crafts.
