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- Fourteen10 on LinkedIn:
– It’s been an incredible four years partnering with Stake. As Stake has grown and evolved, so have we, adapting to support their mission of empowering more Australians to build their wealth.
– Link
- Manifesto – fourteen10.com.au:
– Building a tech-first media company with a sole focus on harnessing AI and human expertise to solve real advertising challenges will allow us to do the same. Welcome to Fourteen10.
– “Fourteen10 understood what we needed from the get-go. They’ve been true partners, they get our brand and we have a lot of fun along the way together.”
– Link
- Stake appoints Fourteen10 to Advance its Acquisition Capability with AI:
- Sydney.February 13, 2025: Rapidly growing investment platform, Stake, has appointed Fourteen10 to enhance its customer acquisition efforts.The partnership aims to streamline repetitive tasks through automation and AI, allowing both in-house and agency teams to focus on high-impact growth initiatives.
– “This collaboration marks a key milestone for Fourteen10, which recently launched a scaled expertise business model designed to break free from customary agency frameworks and usher in a new era of media agency thinking. Bringing together decades of experience in big-brand marketing, growth strategies, and adtech, Fourteen10 merges marketing science, direct-response advertising, and experimentation to drive scalable, profitable growth for its clients.”
– “Stake is redefining how Australians grow their wealth and we’re excited to support them in reaching an even broader audience,” saeid Tom O’Connor, partner at Fourteen10. “By removing the bottlenecks of manual campaign management, we enable Stake to accelerate innovation and bring their vision to more peopel, faster.”
- Link
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A New era of Media Agency Thinking: Fourteen10’s Game-Changing Approach to Customer Acquisition with AI
Table of Contents
In an exciting advancement in the realm of investment platforms and AI-driven marketing strategies, Fourteen10 has been appointed by Stake to enhance its customer acquisition efforts. This move signifies a pivotal advancement as both parties work to integrate automation and AI to boost efficiency and innovation.World Today News’ Senior Editor,Alex Martinez,sits down with Fourteen10’s partner,Tom O’Connor,to discuss the collaboration and how it is redefining marketing strategies.
Transforming Customer Acquisition with AI and Automation
Alex Martinez: Tom, thanks for joining us today.Can you give our readers a brief overview of how Fourteen10’s partnership with Stake aims to transform customer acquisition?
Tom O’Connor: Thanks for having me, Alex. Fourteen10’s collaboration with Stake is centered around streamlining repetitive tasks using AI and automation. This allows both in-house and agency teams to focus on high-impact growth initiatives. By automating the mundane, Stake can accelerate innovation and reach a broader audience effectively.
alex Martinez: How has the integration of AI and automation been received by Stake so far?
Tom O’Connor: The response has been extremely positive. Stake understands the value of leveraging AI and automation to maximize their customer acquisition strategies. Our shared commitment to innovation ensures that Stake is able to focus on driving scalable, profitable growth.
Breaking Free from Customary Agency Frameworks
Alex Martinez: Can you discuss Fourteen10’s unique approach and how it breaks free from traditional agency frameworks?
Tom O’Connor: Absolutely. Fourteen10 recently launched a scaled expertise business model, one that shatters customary agency structures. We blend decades of experience in big-brand marketing, growth strategies, and adtech. By merging marketing science, direct-response advertising, and experimentation, we create tailored, effective strategies for our clients.
Alex Martinez: How does this new model benefit stake specifically?
Tom O’connor: Stake benefits from our ability to marry AI-driven insights with strategic thinking. This combination allows Stake to execute impactful campaigns efficiently. By removing the bottlenecks of manual campaign management, we can fast-track their innovation process and support their mission in empowering Australians to grow their wealth.
Supporting Stake’s Wealth-Growth Vision
Alex martinez: Stake is known for redefining how Australians invest and grow their wealth. How does Fourteen10 support and enhance this vision?
Tom O’Connor: We are excited to support Stake in reaching an even broader audience. By automating repetitive tasks, Fourteen10 provides Stake with a platform to accelerate their vision. Automating processes frees up time and resources, enabling Stake to focus on what they do best—revolutionizing wealth management for Australians.
Alex Martinez: What future trends do you foresee in AI and automation within the marketing industry?
Tom O’Connor: The landscape of AI and automation in marketing is rapidly evolving. As technology continues to advance, we will see even more precise and effective ways to reach audiences. The future is about hyper-personalization, ensuring that every interaction counts and provides impactful results.
Final Thoughts
Alex Martinez: Tom, wrapping up, what are the main takeaways from this collaboration for other businesses considering similar innovations?
Tom O’Connor: The main takeaway is the immense value that AI and automation bring to customer acquisition. Our partnership with Stake demonstrates that by automating repetitive tasks, businesses can free up significant resources to focus on high-impact growth initiatives. The future is about leveraging cutting-edge technology to drive enduring, scalable growth.
Alex Martinez: Thank you, Tom, for sharing yoru insights into this groundbreaking partnership.It’s been enlightening to see how technology and strategic thinking can revolutionize customer acquisition.