“Do it for what you love, do the self-exam, prevent breast cancer” is the concept of the campaign that Agua Pura Salvavidas promotes. For the seventh consecutive year, Agua Pura Salvavidas works hand in hand with Fundación Amigos Contra el Cáncer (Fundecán) to raise funds that are destined to support breast cancer patients.
Perspective Drafting
Agua Pura Salvavidas is a brand with a long history in Guatemala that creates, promotes and cares for the lives of Guatemalans. For 7 years it has worked hand in hand with Fundación Amigos Contra el Cáncer (Fundecán) with the aim of raising funds for the fight against breast cancer.
In addition, the brand works in parallel, to bring a message of life to the Guatemalan population, raising awareness of the importance of self-examination for the early prevention of breast cancer through its already recognized prevention campaign that reaches more than 350,000 homes. Guatemalans.
The concept of this year’s campaign is: “Do it for what you love, do the self-exam, prevent breast cancer”, which has a deep and conscientious message. The message is created to show the population that a small moment is enough to save a whole life.
“As a brand, we once again join forces to spread the important message of doing the self-examination for the prevention of breast cancer, during the months of September and October we will have the campaign in different media, additionally, our delivery trucks will have the image of the campaign and our emblematic presentations of carafón and 20 ounces with pink lid; In addition, an informative flyer will be delivered as a guide and reminder so that we all carry the message of performing self-examination and preventing breast cancer”, Comments Claudia Lara, Brand Manager Agua Pura Salvavidas.
Self-examination is a measure that brings us closer to the possibility of being present in those experiences of life with loved ones; since, breast cancer is a disease that detected early has almost a 90% probability of being cured.
“Detecting cancer when it is very advanced impairs the effectiveness of treatment. But, when it is identified in the initial stages, the possibility of treating the disease quickly and surviving increases ”, explained Isabel Herbruger, president of Fundecán.
Pure Water Lifeguard supports life
For seven years, Agua Pura Salvavidas has joined forces with the Friends Against Cancer Foundation (Fundecán), a Foundation focused throughout the year to fight for life and the early prevention of breast cancer. Together the brands of Agua Pura Salvavidas and Fundecán come together, year after year, to carry a message that can save lives.
“In addition to the Agua Pura Salvavidas prevention campaign, the brand has developed different actions to support Fundecán in fundraising initiatives for the benefit of low-income patients” explained Federico Engel, Manager of Corporate Social Responsibility.
“This derivative year that we continue with the biosafety protocols due to the pandemic, the fundraising initiative, promoted by Fundecán and supported by Agua Pura Salvavidas as its main sponsor, continues with the objective of continuing to raise funds and we also continue to raise awareness about the importance of self-examination through the prevention campaign “ Engel added.
“In addition to the collection, we firmly believe in the importance of bringing the prevention message to more than 350,000 homes and thus contributing to the fight against this disease that affects not only women, but to a lesser extent, also men”, Lara announced.
To support this cause, they can do it directly to the foundation through their social networks, on Instagram such as @fundecangt, www.Facebook.com/Fundecangt, their page www.fundecan.org or by calling 2228-6202.
–
