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It is time for a generational change also for Agnelli, the key shareholder family of a galaxy that includes Fiat Chrysler Automobile (Fca), Ferrari, the company of tractors and agricultural machinery Cnh, the reinsurance group Partner Re, the Juventus e Gedi (Republic e Print). To say family, in reality, when talking about the Turin dynasty is simplistic, given that the shareholders, overall, are about 100, divided into 9 family branches, gathered in 3 macro groups within the board of Giovanni Agnelli Bv, the Dutch company that controls Exor and the other equity investments, in which by statute only the descendants of Senator Giovanni Agnelli can own shares. If the vertex strengthens in the hands of John Elkann, the heir designated by Giovanni Agnelli, the representatives of the fifth generation arrive in the rooms of power and the sixth already appears. In recent months, some young members of the family have made their debut not only on the board of GA Bv, but also on the Family Council, a body created a few years ago to ensure greater cohesion and involvement.
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The absolute novelty, anticipates the Sole 24 Ore, which reconstructs how the balance between the various family branches in governance and the relative share weights in the Dutch group leader company has changed, the entry into the board of Benedetto Della Chiesa, born in 1986, who replaced Eduardo Teodorani-Fabbri, representing, together with Andrea Agnelli, one of the three macro family groups, the so-called other Agnelli, alongside the other two groups, the heirs of Giovani Agnelli, led by John Elkann – who also president of GA Bv, as well as Exor and Fca— together with Tiberio Brandolini d’Adda; and of the Nasi group, which indicated Alessandro Nasi and Luca Ferrero from Ventimiglia as representatives.
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Benedetto Della Chiesa, 34, son of Virginia Campello – daughter of Maria Sole Agnelli – and of the Marquis Giuseppe Della Chiesa. So cousin of John Elkann and Andrea Agnelli. So far it has kept a very low profile. A worldly chronicle describes him on a camping trip with his parents, in a camper, in Athens, in the summer of 2004, for the Olympics: his younger son Benedetto, placed in a tent. Unlike Alessandro Nasi, one of the emerging dynasty, after his promotion to the presidency of Comau, but also became known to the general public as the companion of Alena Seredova, with whom he recently had a child.
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Like his cousin Andrea, Bendetto also made his passion for sport a job. Her father was a riding champion, cousin Sara Bertoli participated in the Beijing games for the Pentathlon. Benedetto himself played rugby for years, in Serie A-1. Managing partner of MVP since June 2019, sports marketing company (offers advice to sports clubs on the management of social profiles, relations with the press, the search for sponsors). In his LinkedIn profile, he describes himself as an experienced business development manager with a proven track record of working in the sports industry. He is also well versed in sponsorship, market research, sports management, marketing strategy and player management and a strong sales professional. After graduating in economics in Rome and the Master in Business Administration from Luiss Business School, in 2011, what changed his life – he says – was the Fifa master in Management, Law, & Humanities of Sport, an itinerant course between Leicester, Bocconi and Neuchatel, which he still remembers as one of the most incredible experiences of my life. After his studies, among the first jobs he remembers with pleasure the one in the London offices of the NBA, the US professional basketball league.
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The family council is also rejuvenating, where the youngest descendants of the Agnelli family are entering, thus bringing them closer to the actual management of an increasingly complex group. The new names include Paolo Torlonia (class ’97), Santiago Marone Cinzano (class ’94 and first exponent of the sixth generation), Andrea Camerana (class ’70), Ilaria Ferrero (class ’65) and Julia Nasi (class ’91 )
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At the same time, the control of John Elkann, Andrea Agnelli and Alessandro Nasi strengthened upstream. December, the company headed by the heirs of Giovani Agnelli and controlled by John, rose to 38% in GA Bv from 36% at the end of 2016, when control of the empire was brought to the Netherlands. But the hold will increase even more when Giovanni Agnelli BV, which holds 53% of Exor shares, from 2021 will be able to increase voting rights in Exor up to 80% thanks to the entry into force of the multiple voting mechanism, provided by Dutch law, which allows long-term investors to weigh more than their shareholding.
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Even the heirs of Umberto Agnelli, represented by his son Andrea and his sister Anna, increase their participation rising to 11.85% of GA Bv and thus becoming second shareholders ahead of the Maria Sole branch, which instead fell from 12.56% to 11.63%. The share of the Nasi, represented by Alessandro, instead reaches 8.79%.
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