OK, I wouldn’t have expected that number: According to the AGF TV balance sheet 2023, a total of 64.227 million people had at least one contact with a publisher’s streaming offer last year, which corresponds to 81.4 percent of the population. The average viewing time also increased by 20 percent compared to the previous year and is an average of 5 minutes per day in 2023 (2022: 4 minutes), both among viewers aged 3 and over and among 14 to 49 year olds.
Linear television also continues to be (surprisingly) strong: In 2023, 61.5 percent of viewers aged 3 and over, or 47.087 million, tuned in to a wide variety of content from program providers every day, which is 2.6 percentage points less compared to the previous year . In 2023, daily TV usage for people aged 3 and over was 182 minutes (2022: 195 minutes), and for 14 to 49 year olds it was 87 minutes (2022: 101 minutes), both lower than in the previous year.
Entertainment programs and fictional formats are in demand
“This confirms the trend of previous years: linear television still has a strong position when it comes to up-to-date information and formats with a pronounced live character, even if no major sporting events with successful German participation took place in 2023 and this, alongside all “Other effects are also reflected in the data,” explains Kerstin Niederauer- Kopf, CEO of AGF Videoforschung. “In view of the media oversupply, these are still considerable usage shares. Ultimately, people do not have an infinite media time budget and, due to the ever-increasing intra- and intermedia fragmentation, this is now distributed across several media genres and forms of offering,” explains Niederauer- Kopf.
The share of use of information offerings such as news, magazines, reports and documentaries as well as talks in 2023 is 34 percent, slightly below the previous year’s level (2022: 36%), as the news and report genres each lose one percentage point. In contrast, the relative usage shares for entertainment programs and fictional formats increased by around 2 percentage points compared to the previous year to a total of around 60 percent. Sports broadcasts and broadcasts remain at the same level at around 6 percent.
TOP 5: The most successful TV formats of 2023
A look at the most successful TV formats of 2023 paints a largely stable picture: The year 2023 was not a ‘classic sports year’; major sporting events and thus audience magnets such as the Olympic Games and the FIFA Men’s Football World Cup took place in does not take place in the summer months, which are already weaker due to seasonal reasons. As the most successful TV format, “Tatort: MagicMom” takes the lead on the first with an average of 13.928 million viewers aged 3 and over, which corresponds to a market share of 40.5 percent. Thomas Gottschalk’s farewell performance on “Wetten,dass..?” brought ZDF a remarkable average viewing audience of 12.892 million people (45.8% MA) in the overall audience, putting it in second place. With a viewing audience of 11.613 million (37, 7% MA), the Münster crime scene “The Man Who Fell into the Jungle” is placed in third place. As expected, the TOP 5 below includes football games – and for several years now also the games of the women’s national team, whose early World Cup This very likely ensured that the subsequent game encounters without German participation lost their attractiveness. The women’s national team’s second group game against Colombia was watched by 10.374 million people, which corresponds to a market share of 61.3 percent. The men’s international match between Germany and France follows closely behind with an average viewing audience of 10.369 million viewers and a market share of 42.2 percent. Incidentally, a program on the last day of the year was also successful: Since 1972, “Dinner for One” has only been broadcast on New Year’s Eve on the ARD channels and since then, for many, it has become part of the last evening of the year like fireworks and lead pouring. In the anniversary year of 2023, 14.213 million people tuned into a broadcast of “Dinner for One” at least once for one minute on New Year’s Eve.
AGF: Data collection will be different in 2024
In 2024, the AGF will change its data collection: According to the AGF, the changed usage habits and new forms of offering made it necessary to switch across the board to the existing moving image market standard on January 1, 2024. This also applies to classic TV analyses. With this change, the final TV data plus the 24/7 live stream with the same content will be shown as a whole 8 days after the linear broadcast. A comparison of the evaluation of formats in both standards shows a trend: “People like to get excited about major sporting events or shows live, not least to be up to date. New distribution channels and channels make it possible to experience the content ‘live’ via a mobile device almost at any time. Even if the big screen is still the most relevant screen, the additional use of the 24/7 live stream, especially at sporting events, shows that this form of use is becoming more relevant due to the current relevance,” explains Niederauer- Kopf.
Photos: AGF / bing
2024-01-08 19:19:22
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