After the acquittal of the sexism allegation by advertising advice: Edeka extends Christmas campaign online

Actress Vildan Cirpan explains in the Edeka campaign how she connects diversity with food

– After the TV commercial for the Christmas campaign has already caused a stir, Edeka is now adding three online videos. But this time, the retailer is using a new strategy for its digital campaign extension. Instead of presenting a fictional advertising story by lead agency Jung von Matt, Edeka conveys its message via in-house produced formats with real testimonials. Just in time for the start of the online campaign, the advertising council also issued a verdict on the alleged offense of the criticized TV commercial. –