After a break of several years, the Detroit Auto Dealers Association (DADA) dares to restart the traditional North American International Auto Show. The fair is scheduled to open its doors to visitors from September 17th to 25th, before that there will be two days for press and trade visitors as well as a preview for charitable purposes.
The organizers have presented a new concept: in addition to the previous venue, Huntington Place Convention Center, different events are to take place in downtown Detroit at various locations. These will not just be limited to cars, but will deal with mobility in general. The plan is reminiscent of the IAA in Munich last fall with its “Open Spaces”. “We are proud to return to Detroit,” said DADA boss Rod Alberts.
The last regular Detroit Motor Show took place in January 2019. Even then there were considerations of relocating it to the summer, because the manufacturers were increasingly migrating to the CES, which also took place in January. Like the other major auto shows, the NAIAS is struggling with a drop in visitors and criticism from environmentalists. Due to the corona pandemic, the fair has been canceled for the past two years. As a replacement, there was a small event called Motor Bella in Pontiac, about 20 miles north of Detroit, in 2021.
Also read:
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Survey on the future of auto shows
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