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On the morning of Thursday 3 November, Divino brought together the different media to advertise a change they felt necessary: a new brand identity that completes the path started a year ago, with a new logo. The place chosen was his headquarters, in Ireland and Avenida Italia, more precisely in the Saint Germain café, which opened its doors in October.
With the phrase “Divine is now more Divine” the event started around 9:45 am with the introduction of Federico Durán, his sales manager, in which he talked about the differential of the company and his interest not only in sales of products, but also in the offer of different ideas and experiences. Furthermore, he stressed the importance of adapting to the new times and how Divine is committed to respecting them.
The company’s marketing manager, Victoria Dutra, took the microphone and talked about the reason for the change in image. Dutra insisted that brands must accompany the consumer and that Divino’s value proposition now achieves update to these changes; The remodeling they have had in the various rooms, especially in the central house, is also oriented in this sense – as well as the creation of a gastronomic space or a space for children on weekends -.
The remodeling also adds a new shopping experience for customers. Those who visit physical stores will notice a change in the display of products, with larger spaces and sellers prepared to be able to recommend and recommend the most suitable products according to their needs.
Dutra also highlighted: “our aim is that every person finds in Divino what he is looking for to transform his home into the house of his dreams and we work for it every day”.
To validate this brand transformation and Divino’s overall aesthetic, Dutra highlighted the accompaniment of the Notable advertising agency and introduced its director, Pipe Stein. It was at that moment that Stein emphasized the long relationship with Divino, expressing, “When they ask me if I don’t get tired of working with a company for 23 years, I tell them no because it’s not the same company since it started.”
Stein gave way to Lorenzo Shakespear — an Argentine branding expert—, for whom he expressed great admiration and made it clear that he could only trust him for the restyling of Divino.
Photo: Lorenzo Shakespear, Argentine branding expert.
Shakespear said that “under the proclamation that Divine is the place where you can find everything you need to make your home the place you want, clarify, conceptualize and design the tools to redefine and design the staging of an innovative Divine. and neighbor, who knows and understands you, poses more challenges and possibilities for action than ever in the history of the brand “.
The event ended with the gratitude of the Divino managers.
