Digital has considerably reduced the customer journey of brands to such an extent that today, a few clicks are enough to carry out almost any online operation. This observation is even truer in the banking and insurance sectors.
A true driver of innovation, digital has shaped the way companies operate, allowing them to sell products and services on the Internet, target customers through online advertising and optimize their processes through tools. digital. This observation is no longer the subject of debate with Moroccan brands who confirmed it last Friday, on the occasion of the second day of the 5th edition of the African digital summit (ADS).
This observation is even more true in the banking sector where players compete with personalized services. “Digital transformation is very present in the banking sector. This is a trend that began to emerge several years ago and which is only accelerating”, underlines Mehdi Benbachir, new CEO of Société Générale Maroc.
At the level of our bank, he continues, several years ago, we took the decision to transform our relational model and this transformation accelerated during the Covid-19 period when customer demand was very important.
“Today, through the various offers that we have been able to put in place, we are seeing that our customers are increasingly using our digital tools and functionalities, which are being strengthened day by day, whether to transactions or subscribe to credits”, adds the head of Societe Generale Morocco.
In order to offer the markets and its customers new responsible, adapted and secure products and services, the establishment was the first institution in Morocco to launch a 100% digital bank. The subsidiary of the Societe Generale group, La Marocaine Vie, is at the same pace as the banks in terms of digital transformation, as Oualid El Ouadi, business development manager at the insurance and reinsurance specialist reminded us, during of the 5th edition of ADS 2023.
Today, the company aims to innovate the insurance sector through several digital approaches and capitalizes on the upcoming arrival of the electronic signature. This underlying trend is also a reality at Sofac. According to its Marketing and Development Director, Samya El Kyas, any customer can apply for credit online, whether for consumer credit, car credit or leasing.
“Digitalization is part of our daily life and it is important that we are more present with our customers,” she added.
As we mentioned in our previous edition, devoted to the opening of the fifth edition of the high mass of brands, large companies can use cutting-edge technologies to optimize their marketing and their customer engagement, which allows them to know the latest trends. Launched for the first time in 2014, this annual meeting, bringing together professionals in the sector, has the presence of 2,600 participants, of 38 nationalities, including 23 African countries, as well as 64 speakers from 5 continents.
Hasna Alaoui
Member of the GAM board
“This year coincides with the big comeback of ADS with a richer format in terms of content. The reality far exceeded our expectations. We are at 2,857 participants from 47 countries in five continents. Which is a significant number. ADS 2023 came with a lot of new stuff. As an example, we have developed an intelligent networking platform.”
Khadim Mbaye / ECO Inspirations
