Africa Place Marketing 2023: The 4th edition keeps its promises

This fourth edition was an opportunity to address territorial identity as a vector of resilient and sustainable attractiveness.

The fourth edition of Africa Place Marketing (APM) was a great success. At least this is what the organizers of this event which took place on November 22 and 23 in Casablanca confirm. No less than 400 participants took part in this edition which dealt with territorial identity as a vector of resilient and sustainable attractiveness.

“The success of this edition only reinforces the conviction that territorial identity represents a vital and essential source in the construction of solid and lasting territorial attractiveness. The results of this event demonstrate the central role that territorial identity plays in the development and influence of territories,” indicates Mohamed Jouahri, general director of Casablanca Events & Animation. And added: “These successes are the fruit of hard work and a deep commitment to promoting resilient, sustainable and innovative territorial attractiveness.” This edition was marked this year by the organization of the Village Expo.

This space brought together the main participating African countries, namely Uganda, Benin, Senegal, Niger, Cameroon, Mali and Togo. According to the organizers, visitors had the opportunity to explore the stands and learn more about different horizons in a setting that sparks rich exchanges around the territorial identity of each of the countries represented. It should be noted that the first day of the APM was devoted to the issues of territorial identity from the perspective of territorial marketing. It also saw the closing of the “Africa Place Marketing Awards” (APMA) rewarding the best practices of place marketing in Africa. It challenged 5 African territories and was won by Senegal which defended its Emergency Program for the modernization of border axes and territories (Puma). Among the highlights, we also note the holding of the 2nd edition of the African Tourism Forum in Casablanca.

This event, co-organized with the Casablanca-Settat Regional Tourism Council, focused on the adoption of territorial marketing as a lever for sustainable and inclusive development of African territories with tourism potential.