A long-term rental
Bicycles, assembled in Vendée, used in the form of a three-year long-term rental, with option to buy. This system makes it possible “to democratize the use of quality electric bicycles, which remain expensive, and which also gives the company the opportunity to retain, or even recruit, employees who are sensitive to the environment and/or their health” , says Mathieu Rault.
The company can limit its costs to around thirty euros per month and per bike via a tax allowance. To date, Viraj has registered several hundred users in a nascent market with strong growth potential.
