Palma, November 18, 2021
Ávoris Corporación Empresarial and the Department of Economic Model, Tourism and Labor of the Government of the Balearic Islands, through their Tourism Strategy Agency, have reached an agreement so that the networks of travel agencies integrated in Ávoris, Halcón Viajes, B the travel brand and Viajes Ecuador, carry out a promotional campaign during the months of November and December of this year to promote the islands of Mallorca and Ibiza through their own and external means.
During this 2021, the Tourism Strategy Agency of the Balearic Islands (AEITB) has been developing a strategic plan with the aim of offering a framework of public-private collaboration that allows joining efforts to improve connectivity and promote the commercialization of the Balearic Islands, after the harsh impact that the COVID-19 pandemic has had on the tourism sector.
In order to promote the connectivity plans of the Balearic Islands and favor the occupation of the tourist accommodation offer, Halcón Viajes, B the travel brand and Viajes Ecuador, which constitute the largest network of travel agencies in Spain, with more than 1,500 offices, which have the most advanced management tools in the sector, have agreed to launch a strategic co-marketing campaign together with the AETIB, which will take place during the months of November and December in promotional actions through the media. own and third parties of exclusive product and associated content to promote and viralize the islands of Mallorca and Ibiza in the digital environment, with the aim of increasing the number of tourists visiting these two islands of the Balearic archipelago and improving the perception of the brand of both, so that this acts as a traction element for the increase in demand.
On the occasion of this agreement, Francesc Mateu, director, manager of the Tourism Strategy Agency of the Balearic Islands, has stated that: “With this strategic co-marketing agreement it is intended to improve the air connectivity of the Balearic Islands with the rest of the Spanish market, as well as favoring the tourist activity, the economy and the occupation in the low season ”.
Juan Miguel Morales, general director for vacations of Ávoris Corporación Empresarial, said for his part that: “The roots of our company are in Mallorca, so it is a privilege that the Balearic Government has chosen us to carry the brand of its islands to all travelers in Spain. We are going to put our entire organization at the service of making Mallorca and Ibiza the inspiration for all who plan a vacation in the near future ”.
MEDIA CONTACT:
Ricardo Fernández – [email protected] – T. (+34) 639 682 336
About Halcón Viajes
Born in 1971, it currently forms, together with B the travel brand and Viajes Ecuador, the largest network of travel agencies in Spain with more than 1,500 offices. It has the most advanced management tools in its sector and specialized departments that offer programs that meet all market needs. Falcon is everyone’s agency.
Acerca de B the travel brand
B the travel brand, wants to establish a personalized and lasting relationship with each traveler, providing them with an integral value that satisfies their tastes and needs. With a network of more than 700 stores throughout Spain and Portugal, the flagship brand of Ávoris Corporación Empresarial, has a team of more than 1,500 travel specialists who offer a personal and exclusive service. More than 2 million people trust, every year, the experience and quality of B the travel brand.
About Viajes Ecuador
Viajes Ecuador was founded in 1959. Currently, together with B the travel brand and Halcón Viajes, it heads the company’s retail division, forming the largest network in Spain.
About Ávoris Corporación Empresarial
Ávoris Corporación Empresarial is the new vertically integrated tourism group, specialized in the marketing of travel, leisure and vacations that was born from the merger of the travel divisions of the Barceló and Globalia groups. Its human team is made up of more than 6,000 professionals, more than 1,500 direct sales points and more than 40 brands that work from five areas, retail, wholesaler, airline, receptive services and gift boxes to offer the traveler a unique experience adapted to your tastes and needs.
– .
