wa. de NRW
The city marketing is planning aerial advertising for the Cranger fair – directly above the Rhine fair in Düsseldorf, which starts on July 14th.
Herne – The Cranger Kirmes 2023 will start in less than a month. The city marketing of Herne is already promoting the folk festival with a large advertising campaign. With the words “Cranger Kirmes” on a blue background and a small pinwheel next to it, the symbol of the fair, the aerial banner is supposed to glide across the sky with a propeller plane. However, this is directly above the Rheinkirmes in Düsseldorf, which opens on Friday (July 14).
Cranger fair 2023
► Period: Thursday 3 August to Sunday 13 August 2023
► Address: Dorstener Strasse, 44653 Herne (NRW)
► Fireworks: Friday 4 and Sunday 13 August 2023 around 10:30 p.m
► Family day: Wednesday 9 August from 1 p.m. to midnight
Cranger Kirmes advertises the Rheinkirmes in Düsseldorf
The Cranger fair wants to advertise with a 240 square meter banner above the Rhine fair. © Stadtmarketing Herne
At around 10 a.m. on Saturday (July 15), the aircraft with the approximately 240 square meter banner advertising is to take off from Borkenberge Airport in Lüdinghausen and set course for Düsseldorf. According to a press release, Stadtmarketing Herne GmbH took off for the first time with this declaration of love as part of their marketing campaign for the hustle and bustle on the Rhine-Herne Canal.
“We want to go high! This is why this aerial advertising, which I think is one of the most effective ways to reach thousands of people very quickly in a very positive way, was a good idea,” explains Managing Director Holger Wennrich. The advertisement for the Cranger fair should fly twice, around 11:00 and 12:30, over the Oberkasseler Rheinwiesen in Düsseldorf.
Cranger fair with large aerial advertising over the Rhine fair
The Rheinkirmes 2023 will take place from July 14th to 23rd on the Oberkasseler Rheinwiesen in Düsseldorf. © Jochen Tack/ IMAGO
The managing director does not see the campaign as a dig at the Rhine fair, but rather as a “classic instrument of targeted product advertising”. It was more of a “neat one-two with the Düsseldorf fair organizers”. In this way, we can work together to ensure “that NRW is and should remain the number 1 fairground region,” says Wennrich. It is not yet known how the Rheinkirmes Düsseldorf feels about the advertising campaign.
Cranger Kirmes is planning an advertising campaign for other events in the Ruhr area
The Cranger fair should also be advertised at other events in the Ruhr area on the outward and return flight. For example, about the “Fantastival” in Dinslaken and about the summer festival at the Grugahalle Essen and the summer festival Schloss Berge in Gelsenkirchen-Buer.
There will be some changes at the Cranger fair in 2023: Among other things, the popular “Karaoke Biergarten” will be replaced by the “ZumFavoritenmensch” business. (spo)
2023-07-14 18:45:20
#Plane #advertises #Cranger #Kirmes #flying #Rheinkirmes #Düsseldorf
