AdWeek magazine begins the year by adding another relevant new header to its extensive editorial inventory. This time it’s about Social Media Week, a publication that analyzes the impact of social networks in the world of marketing and media since 2009. That purchase includes its events business and its recently launched SMW + streaming platform.
Toby Daniels, founder of Social Media Week, will become AdWeek’s Chief Innovation Officer following this acquisition. And in that role he will maintain the supervision of all the businesses of the company that he has sold.. Among them is that of virtual events, the format that Social Media Week had to resort to when the coronavirus made the meetings it regularly holds impossible.
With this AdWeek operation consolidates its important position in the field of information and analysis on the role of social networks for agencies, marketing managers or journalists. To date, it maintained a vertical dedicated to this area, Social Pro Daily, in addition to treating the relations between media and platforms on a regular basis in its main header.
This is the third acquisition made by AdWeek in the last six months, after Shamrock Capital was bought in June. Since then, it has taken over the Target Marketing and Publishing Vertical publications, as well as the FUSE Media event.. The objective of all these operations is to strengthen AdWeek’s preeminent position as host of specific communities around the world of marketing and communication, as well as to organize events around them.
Jeff Litvack, CEO of the company since 2017, has piloted all these movements in a digital transition strategy that has included launching significant industry events, creating a business subscription scheme, or buying CMO Moves LLC, a content company for marketers with a relevant podcast.
Those steps have allowed AdWeek to have an audience of approximately more than six million professionals in the advertising and media sectors through different media, which maintains it as one of the key references in information on these sectors. These numbers are consolidated by the digital version of the magazine founded in 1979 as a weekly publication, as well as its wide range of specialized verticals.
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