“The ad campaign is shocking in more ways than one, because it shows a lack of respect for the population in the eyes of everyone,” the authors of the press release said. “It is unspeakable cruelty and extreme disrespect for the many exhausted people, some of whom have been thrown into insecurity after the various recent crises.”
“The ad takes advantage of the tragedy that a very large number of Belgians have experienced and suggests that the trip could ‘save’ them. While it is precisely these people who will not be able to go on holiday and for whom the priority of financial expenditure will focus on what is vital.”
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