Internet phenomenon He even saves on toilet paper: This is how the advertising master became a millionaire
Niklas Matthei achieved internet fame as an advertising master
© Dennis Duddek / Eibner Press Photo / Imago Images
Because he reported illegal parking, the advertising master became an internet celebrity. According to his own statements, he now even has millions in his account. But he’s not interested in luxury.
It’s a kind of fame that only the Internet makes possible: Because he routinely reports illegal parking and films himself, 18-year-old Niklas Matthei suddenly became famous at the beginning of the year. And although the majority of social media users are rather negative about his hobby, he apparently managed to make a fortune with this popularity. But it also helps that he is extremely stingy.
Matthei admitted this in an interview with “Bild”. “I’m a miser. The comparison with Scrooge McDuck fits,” he reported to the paper. How stingy is revealed by a confession: on tours he would take toilet rolls from public toilets to save money. And he also keeps a strict eye on his expenses: “I don’t treat myself to anything. I continue to turn every penny three times. Money is the most important thing in the world to me,” he admits.
The advertising master is already a millionaire: this is how he makes his money
02:17 min
Advertising master: “I made the million”
The income from his internet fame comes primarily from appearances and advertising. Matthei appears on television shows and on major social media channels or at city festivals. And can it be paid for? “My highest fee was six figures,” he claims. “I already had a lot of money before that. But the advertising master made the million.”
Apparently he doesn’t really have to worry about work at the moment. “I don’t lift a finger myself,” he claims to the newspaper. “I wait for the companies to apply to me, then I say what they want to hear and get my money for it.”
Invest the money? Too much risk!
However, he doesn’t want to invest his assets, which he says are in the lower seven-figure range. “ETFs and stocks are not for me,” he explains. “If you do it wrong, everything is gone. I’m very willing to take risks when it comes to reporting illegal parking, but when it comes to my money, I don’t take any risks.” Currently, the money is also increasing on the side.
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