It will rise for the first time on October 16 and 17, 2024 MORNING X about marketing topics from around the world. What do you think in general about the idea of launching such a broad marketing conference?
Philip Haubner: Hardly any other discipline has been as disruptive in recent years as marketing. So, the idea of developing our own conference for this is very good and maybe long overdue. I am very happy to get an insight into different strategies from like-minded people and to see or get to know many professionals from the advertising industry again.
You will be a supporter of MARKETING X. Why are you supporting MARKETING X?
Haubner: Advertising is our company DNA and is therefore a daily companion to our working day and to our employees. Because advertising is not only about the campaign itself, which can ultimately be seen on the street, but also about strategies, stories and, above all, the people involved in the campaign, we find it very interesting that there is an outstanding specialist. conference, just on the subject of “marketing”. For us, it is not only important to bring a campaign into the public space, but also to understand the idea behind it in order to give the best advice to our customers. And that’s what we want to do with sponsorship.
What program are you looking forward to at the first MARKETING X?
Haubner: The program is very diverse and very stimulating – you should fully concentrate on all the lectures on each day of the conference. For me personally, the biggest expectation is of course for my own master class on the subject of “Out-of-Home”. out of ours For example, at Poster Academy, which we hold once a year with partners from creative organizations, we know that the program item “Misunderstanding in the creative process” can be very attractive. It will be very interesting to apply this concept to marketing managers. However, since we not only want to give input, but also receive it, I am very excited to see what results await us at the end of the master class from the clear minds from the marketing point of view.
What interesting insights are you expecting from the two days of the conference?
Haubner: In addition to our master class and the creative products, as well as the interesting lectures and discussions, I am particularly interested in exchanging experiences about how colleagues deal with changing situations. consistency and change management. And as we have just launched our own campaign “Das gewista Something”, the conference is also a good opportunity for me to get feedback from colleagues in the industry. I’m really looking forward to it.
2024-09-09 06:47:14
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