At first he doubts. What were the magic words like? But immediately he remembers them, he raises his wand and Cinderella’s fairy godmother works magic. A pumpkin on a carriage, some mice in elegant coachmen and an old and torn dress in the most beautiful costume of the ball. Everything is converted at the stroke of a wand and using magic words. Bidibi badibi buu. The magic is served. In Irun we also have a very special fairy godmother who, without a wand, but with those same words, works magic. Raquel and her team do magic in the form of influencer marketing and advertising. Creativity, experience, and research are your magic wand. With it, they attract talents, empower them and create successful solutions for their clients. This is Bidibi Badibi Bú Group. An innovative and pioneering agency of influencers. Are you a content creator looking for a boost? Bidibi Badibi Bu. Are you a brand or a business and need a new marketing campaign or strategy? Bidibi Badibi Bu. They are the magic words of this agency that does magic.
–How do we explain the magic of Bidibi Badibi Bú, Raquel?
– (laughs) Let’s try it. I have always been in marketing departments. I was dedicated to market intelligence, but Bidibi Badibi Bú was born from a two and a half year investigation on social networks.
PROFESSIONALS «We seek to be the influencer’s team, that is why we are a multidisciplinary team» CAMPAIGNS «We do not have telemarkets, we include advertising naturally in life»
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– How is this investigation?
– I became an influencer to investigate from within what is influencer marketing. As a result of my research and getting fully into that world, I detect an opportunity and a latent need for all those influencers or incredible content creators, who have not yet made the leap to macro-influence, nor have they appeared in ‘La Island of temptations’ to become famous. They are great professionals, but without a platform to help them enhance their personal brand and become even more professional.
“Is this where you get your wand?”
– This is where I begin to investigate the influence marketing agencies at the national level and I was detecting what was there and what was not. Bidibi Badibi Bú was born out of the need for this type of influencers who, like me, want to become professionals. Thus, like Cinderella’s fairy godmother, with each word we do some magic. Every word is a part of the agency.
–Bidibi…
–The fairy godmother hunts Cinderella, because we hunt talents. Through an American software we have monitored all the influencers in the world. With this and through a series of parameters, we locate those potential profiles. We also have an auditing system. This means that we not only look at the transparency and honesty of their social networks, but we go to their content and see if they really are potential influencers who can become the elite. Finally, we do a personal interview and thus we make sure one hundred percent that there is no fraud involved.
–Badibi…
-Here Cinderella has already been transformed. We have already transformed that influencer into a professional and now we represent him. We are also management.
-And BU…
–The moment when Cinderella leaves with the carriage. Here’s the marketing department. We generate influencer marketing advertising campaigns entirely. We develop the strategy, implement it and execute it. We are a multidisciplinary team.
–There is a lot of magic then.
-Of course! We have a person in charge of audiovisual and photographic content, a manager of events, a photographer in the agency plus collaborating photographers throughout Spain. Besides, we have a staff. This is a marketing and communication agency that is our external support team.
– Influence marketing is no longer the future, is it the present?
–We meet many people who say they are influences, but they are not professionals and do not know how to include advertising in their content. Everything has changed. People buy stories, they don’t buy products. More and more the trend is to digitize and interact with people through social networks. Everyone, not just the youngest. More and more brands decide to bet on influencer marketing. It is something that is on the rise, it is the present. Also, more and more companies are betting on selling their brand and their image through influencers, which is why influencers are needed.
–And do we have good influencers nearby?
–Yes, we sell quality campaigns with impact. That is why, in addition to being good influencers, we look for committed people. In addition, we take care of selling real stories. Real. We choose the right influencer for each campaign. And then, we seek to be the influencer’s team. This is how we help you to enhance your brand, be a better professional and trust brands. If María Pombo has her team, others can too.
– What would you say to companies or brands that doubt?
–Even the pharmaceutical sector is using influencer marketing. Big and small companies are in it. We as an agency guarantee that advertising will be naturally integrated into the life of the influencer. We do not have telemarkets.
– And everything from Irun?
– Many times they think we are in Madrid. We could be, but I wanted to do something from home, from my roots. From here, from Irun, we move and manage everything.
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