Adrian Marcelo said that he had to raise the rating at all costs. (Screenshot)
The controversy in The House of the Famous Mexico does not stop and this time it has transcended to sports field. During a conversation on the show, Adrian Marcelo, member of the Earth Team and narrator for Multimedios, made a shocking revelation about his strategy to increase the audience of the Monterrey network.
According to Adrian Marcelo he shared details about how took advantage of the attack on former América player, Salvador Cabañas, to attract public attention and improve the channel’s rating.
In dialogue with his partner From Chiong, Adrián Marcelo recalled one of the most controversial moments of his career in the media. “I made my comments that brought me to stardom, which were those about the femicide and the ‘JJ’. It went very far, it was very controversial because he scored a goal and I said ‘JJ’ (José Juan Macías) shoots and not at Salvador Cabañas but at the rival’s goal,” Marcelo explained. His comment was in reference to the attack suffered by Cabañas in 2010, when he was shot in the head by José Jorge Balderas Garza, known as ‘El JJ’.
The time when ‘La Barbie’ scolded ‘El JJ’ for shooting Salvador Cabañas (Infobae)
The narrator explained that, aware of the need to capture attention in a competitive medium like television, he made the decision to make a strong statement that would resonate with the public.
“As soon as I posted this video on social media, it thundered, I knew I had to be strong because It was the only way they were going to find out we had the rights. Imagine, next to Televisa, nothing ever happened, so I knew I had to do a kamikaze,” he confessed. The comparison with the largest chain in Mexico shows the pressure he was under to make Multimedios stand out.
Inside the Casa de los Famosos México, the leader of Team Tierra told his colleagues how he had to talk about the Cabañas case to raise the ratings on his Multimedios program. Credit: La Casa de los Famosos México / TUDN
However, the repercussions of his words were not long in coming. Adrián Marcelo said that, after the uproar caused by his comment, he was forced to publicly retract his statement and offer an apology, despite not agreeing with doing so. “I was going to go out with Denisse Maerker on Televisa news, one day the director of Multimedios called me to tell me ‘a good one and a bad one’, the good one is that you go with Denisse Maerker and the bad one is that you have to apologize. Well, I’m going to apologize, but I don’t feel sorry for it,” Marcelo admitted. suggesting that his apology was more of a damage control measure than genuine remorse.
The Salvador Cabañas case remains a painful episode in the history of Mexican soccer, and Adrián Marcelo’s revelation about how he used this tragic event to boost ratings has generated diverse reactions among viewers and followers of the program.
