-
Adobe releases generative AI for video
Advertisement
The software manufacturer Adobe has expanded its generative AI service Firefly to include a video model. So far, users have been able to generate images, vector models and simple layouts with Firefly.
On the occasion of its Max in-house exhibition, Adobe also released a beta version of the Premiere Pro video editing service, in which the content of video clips can be expanded.
Generative editing in Premiere Pro
In Photoshop, the most popular function is “generative filling”, i.e. expanding existing material using artificial intelligence. The Firefly tools for Premiere Pro are intended to build on this.
Generative Expand in Premiere Pro inserts new material based on the existing one at the end of existing video clips – both video and audio.
Videogenerator im Web
The Firefly web app also generates videos using text and image prompts. For example, images can be animated or completely new ideas can be implemented as video clips based on text input.
As with the image generator, the output of the video model can also be specified in the web app via a palette menu. For example, you can select the aspect ratio and frame rate. In the camera menu, Firefly offers movement patterns such as “Zoom in” and “Zoom out”. You can also set the camera angle.
In the Adobe Firefly web app, you can use the sidebar in the video model to set, among other things, the aspect ratio, frame rate and camera movements.
(Image: Adobe)
Legally safe according to Adobe
According to Adobe, Adobe also trained the video model of its AI service with data from the Adobe Stock stock photo agency offering as well as with public domain videos and those for which the copyright has already expired.
This is intended to exclude copyright infringements: According to Adobe, the images, graphics, layouts and videos generated are “commercially safe”, i.e. legally harmless for commercial use.
Adobe also integrates Firefly into the Content Authenticity Initiative (CAI) to certify the origin of the data generated. Adobe’s Firefly service marks the created content in the metadata with a note that identifies it as AI-generated.
Prices and availability
The full Creative Cloud subscription including Photoshop, Illustrator, InDesign, Lightroom, Premiere Pro and After Effects costs 66.45 euros per month, a subscription for a single application costs 20.78 euros per month. Adobe charges 11.89 euros per month for the design app Adobe Express and the photo subscription with Lightroom.
Creative Cloud subscribers receive 1,000 credits per month, Lightroom users receive 100 credits, and subscribers to the other individual apps receive 500 credits each. You can add 100 credits to the Firefly subscription for 5.49 euros per month. Adobe deducts one credit for each element generated with Firefly. At the end of the month, unused quotas expire.
(acres)
