Unlike the competition Adobe states that the Firefly Video Model is trained only on licensed content that has been properly licensed by Adobe. Therefore, there are no ethical or copyright problems. Adobe outsourced much of its video content, investing in creating its own database from which its AI model can learn to generate videos.
According to the company, the novel is also “the first publicly available AI video model that can be safely used for commercial purposes.”
For now, however, artificial intelligence is not available to all users. Currently, beta testing is ongoing and access is only given to people on the waiting list.
Read also: YouTube is supposed to be the heart of the internet. He wants to make even more money from us
AI video. Fast pace of work
Work on the model has been ongoing since April 2023, or at least then Adobe announced for the first time that it was actually developing its AI model to generate videos. The company already offers AI for working with photos and pictures, which is connected to the Photoshop application. Now he hopes that video creators and editors will appreciate the opportunities provided by artificial intelligence specialized in working with films. Especially since the model can generate objects that blend seamlessly with traditionally recorded video content.
Adobe hopes to take advantage of the rise in AI tools and attract more users, and therefore paying customers, to its software. The giant also emphasizes that since the technology is free from copyright problems, There is already interest in buying access from many business customers. “What we’re hearing from customers is that they love AI tools, but what if their legal departments block access to them,” said Eliot Greenfield, Adobe’s chief digital media technology officer. on competitors. In the case of Firefly Video this problem will not exist.
Since many companies also use Adobe software, the company expects a lot of interest. Currently, Adobe AI can only be used in Illustrator and Photoshopused to work with graphic files. Greenfield emphasizes that all Adobe solutions are “commercially safe.”
What exactly was the model trained to generate videos? The company says that “we mostly used content from an extensive library of commercially licensed stock content for marketers and creative agencies,” and in some cases “we used data from public domains or with appropriate licenses.” ” In addition, Adobe outsourced a lot of work to freelancers for $3 each. every minute of recording with appropriate rights transfer.
Also check: Poles and AI. “I use ChatGPT at work even though my employer doesn’t allow it” [BADANIE]
High quality AI videos
The first video generation tool, called Generative Extend, was released in beta version in Premiere Pro. It can be used to extend the end or beginning of a materialthat is a little too short, or to make corrections in the middle of a scene, such as correcting shifting lines of sight or unexpected movements.
The next part is below the video
Clips can only be extended by two seconds, so Generative Extend is only good for small corrections, but it can replace the need to re-record footage to fix minor imperfections. Expanded clips can be created in 720p or 1080p at 24 frames per second.
In addition, Adobe also offers trial versions of Text-to-Video, a tool that works in the same way as other video generators such as Runway or Sora with OpenAI – users just need to add a text description a -into what they want to generate and receive. result. Different styles can be reported, such as regular “real” film, 3D animation, and stop-motion animation.
Meanwhile, Image-to-Video goes a step further, allowing you to add a reference image next to text to give you more control over your results.
For now However, there is no way to create full-fledged movies this way. The maximum length of clips is just a few seconds.
The presentation of the video generation model was not met with enthusiasm from investors. Adobe shares rose only slightly, but are down 16% since the start of the year.
Author: Grzegorz Kubera, journalist at Business Insider Polska
2024-10-19 19:20:00
#Adobe #create #video #dont #worry #legal #department
