Adobe Inc. (Nasdaq: ADBE) today announced the acquisition of Workfront. The parties involved have agreed to purchase the work management platform for marketers at USD 1.5 billion.
Workfront specializes in enterprise work management and orchestration of marketing workflows. The work management platform claims to have more than 3,000 customers and around one million users.
The aim is to help people, teams and companies to optimize their work. The solution is to be integrated into the Adobe Experience Cloud, a solution for content and commerce, customer journey management as well as customer data and knowledge.
Marketers use the Workfront platform to efficiently manage content, plan and track marketing campaigns, and execute complex workflows across teams.
“Meeting the growing expectations of B2B and B2C customers today requires large amounts of content and personalized marketing campaigns that are lightning fast and large-scale. This needs to be achieved in increasingly dispersed teams as remote working prevails in today’s environment and the future of work is being redefined. “
“The combination of Adobe Experience Cloud and Workfront brings increases in efficiency, collaboration and productivity for marketing teams currently confronted with isolated work management solutions.”
The Workfonr platform has extensive integration capabilities that can be configured to meet the diverse needs of businesses of all sizes.
Adobe and Workfront have been partners for many years and serve over 1,000 joint customers. Workfront offers APIs that enable seamless connection to Adobe Creative Cloud and Adobe Experience Cloud.
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