New solution for content supply chain: GenStudio for Performance Marketing cooperates with major platforms
Adobe has introduced GenStudio for Performance Marketing as a new solution for holistic campaign work. This will enable marketers to plan, create, monitor, manage and analyze them. They can access Adobe’s Gen AI tools to quickly convert assets into creatives and create suitable campaign texts and elements. Adobe’s Firefly or LLMs from third parties can be used. Vorun Pormorgeneral manager for Adobe’s GenStudio, explains:
Delivering effective global campaigns depends on the ability to bring marketing and creative teams closer together using generative AI-powered workflows that eliminate cumbersome and inefficient processes. Adobe GenStudio for Performance Marketing enables creatives to focus on creating sophisticated creative designs that strengthen a brand, while putting their marketing colleagues in the box to create the vast amount of content variation needed to drive Customer retention, personalization and conversion are required.
Cooperations with popular platforms and advertising services are likely to be particularly helpful for marketers. Adobe works with Google’s Compaign Manager 360, Meta, Microsoft Advertising, Snapchat and TikTok for the GenStudio for Performance Marketing.
Thanks to the company solutions, advertisers can reuse brand-safe assets in GenStudio or create them using AI, protect their own works in a brand-safe way – for example with the new Content Authenticity Tool – and will soon also activate campaigns directly via Adobe on platforms such as TikTok.
Attribution, trust, protection:
Adobe launcht Content Authenticity App
© Adobe via Canva
More creation with Firefly Video and Project Concept
Adobe presented several innovations for its own tech cosmos this week. This also includes various creation updates for the workflow optimization of the creators. For example, Photoshop can be used to identify and remove distractions, enhance images and even sounds, and transform 2D designs into 3D content.
Power to the creator. 💪 This morning at #AdobeMAXwe announced our next set of innovative new features, designed to enhance workflows and give you more control.
Explore what’s new! https://t.co/ObFjezqaRm
— Adobe Creative Cloud (@creativecloud) October 14, 2024
What could be particularly pleasing for many creators is that Adobe has developed one for the Firefly Video Model Generate Video (Beta)-Version launches. This allows creators to create completely new videos via text prompt, in a web app. Only content for which Adobe has permission to use should be used. In addition to text-to-video, there is also the image-to-video function. You can find some examples in the company’s blog post. We deliver one thing here:
Prompt: A paper mache panda peacefully walks through an origami bamboo forest, cinematic, cute, soft focus, bokeh effect.
In order to support the entire creation process, from idea generation to distribution of finished visuals, campaigns, etc., with generative AI, Adobe will offer this in the future Project Concept mit Firefly Support an.
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With this project, which is currently still in a test phase before the beta version, Adobe even wants to enable moodboarding with AI support. Creators can access various tools to convert initial ideas into creatives and then remix or reinterpret them using AI. The project will soon be integrated into the Creative Cloud in order to refine work with Photoshop, Illustrator, InDesign and Co., especially in the brainstorming phase.
Individual AI designs can be easily remixed, © Adobe
The Adobe blog presents you with even more current updates for your own tech and creation solutions that could even sustainably improve your performance marketing.
Adobes Firefly Video Model:
Cinematic scenes, images that come to life and animated lettering
<img decoding="async" width="980" height="400" src="https://onlinemarketing.de/wp-content/uploads/2024/09/Kopie-von-Titelbild-neu-39.png" alt="AI generated with Adobe Firefly Video Model” class=”wp-image-343206″ srcset=”https://onlinemarketing.de/wp-content/uploads/2024/09/Kopie-von-Titelbild-neu-39.png 980w, https://onlinemarketing.de/wp-content/uploads/2024/09/Kopie-von-Titelbild-neu-39-300×122.png 300w, https://onlinemarketing.de/wp-content/uploads/2024/09/Kopie-von-Titelbild-neu-39-150×61.png 150w, https://onlinemarketing.de/wp-content/uploads/2024/09/Kopie-von-Titelbild-neu-39-768×313.png 768w, https://onlinemarketing.de/wp-content/uploads/2024/09/Kopie-von-Titelbild-neu-39-600×245.png 600w” sizes=”(max-width: 980px) 100vw, 980px”/>© Adobe
