Sayed Al Hajjar (Abu Dhabi)
Engineer Badr Saeed Al Lamki, CEO of ADNOC Distribution, confirmed that continuous investment in innovation and adopting the latest technological solutions enhances the flexibility of the company’s business model and supports the company’s competitive capabilities, in addition to enhancing its readiness to keep pace with business needs in the future. He explained that the company’s new innovative solutions are in line with In full compliance with the objectives of ADNOC Distribution’s smart growth strategy.
Al-Lamki told Al-Ittihad that ADNOC Distribution is keen to spread the culture of innovation and strive to apply it at the operations level and within the company’s plans to keep pace with future business needs, at the level of products and services, by investing in the latest technological applications and expanding the scope of digital services to enhance the experience. Marketing and enhancing customer loyalty to ensure that the company maintains its leading position in the market.
He pointed to the interest in exploring available options regarding the future of energy, such as hydrogen fuel, biofuels, electric vehicles, and others, to respond to customer needs and the major changes that the mobility sector is witnessing globally.
New services
Al Lamki said that the “Click & Collect” service is the latest innovative digital solution that the company recently launched through the “ADNOC Distribution” application, as part of the company’s efforts to provide a distinguished level of service for the benefit of customers and ensure their comfort, which leads to enhancing the shopping experience in The company’s stores in general, as the new service allows customers to order purchases in advance from ADNOC Oasis stores, then receive the order from the receipt point upon their arrival at the selected ADNOC service station within the participating locations, where ADNOC Oasis team members deliver the order directly to the customer’s car in order to ensure Their comfort and saving time and effort.
He added: As the leading company in the country in the distribution and retail stores sector, we are considered the first fuel distributor to provide this service in the Emirates, which confirms our commitment to providing an enhanced shopping experience for customers.
He continued: “Click & Collect” is currently in the experimental phase, as the new service is available in selected service stations to test the effectiveness of the systems and improve them to ensure the success of the official launch phase through our network of stations nationwide, and customers can currently try the service at the existing distinguished ADNOC service stations. On Sheikh Zayed Road in Dubai, and on Abu Dhabi Corniche, in addition to the ADNOC service station on Al Reem Island in Abu Dhabi.
Al Lamki said: The “Click and Collect” service confirms ADNOC Distribution’s commitment to adopting the latest innovative digital solutions to ensure providing a seamless shopping experience to customers, and meeting their changing needs quickly and efficiently. In addition to providing the best exceptional services to customers, investing in the latest technology applications also contributes to ADNOC’s progress. Distribution is moving forward with confident steps to achieve its ambitious vision to become a global leader in the field of sustainable mobility solutions, and the preferred choice among customers.
Digital strategy
Regarding the company’s digital strategy, Al Lamki said: Over the past years, the business sector has witnessed major transformations that greatly affected customers’ behavior and shopping habits, and through our experience and constant study of our customers’ needs, we have become aware that focusing on individual points of communication with customers is no longer sufficient to ensure their interaction with our brand. Business, and the necessity of working to create a comprehensive and integrated shopping experience across the various communication channels for our brand, and supporting a multi-channel system that relies on the latest technological applications in the fields of communications and positioning.
He added: This will contribute to providing an integrated and seamless digital experience for customers, which will ensure their loyalty to our brand in the future as a result of providing all the necessary elements to respond to their various needs quickly and efficiently through an integrated shopping experience, which we hope will in turn contribute to consolidating the company’s leading position in the market. And support our business goals and ambitions for long-term growth.
Al Lamki said: We believe that the new “Click and Collect” service is fully in line with the objectives of ADNOC Distribution’s strategy for smart growth, as this feature contributes to enhancing the shopping options we offer to our customers, while allowing them to get the best benefit when shopping in our stores.
He added: We continue to explore various opportunities and continue to develop our services for the benefit of our customers and in response to their needs, in line with our policy to develop our non-fuel-related business, and work to provide innovative services and products to customers. According to the above, ADNOC Distribution Company is moving forward at a steady pace in its journey, and in accordance with the principles and objectives. The company’s ambitious growth strategy, which was announced for the first time during the company’s initial public offering in December 2017, aims to achieve tangible results to contribute to creating sustainable value for the benefit of shareholders in the long term, by placing customer service as a priority, in addition to keeping the business abreast of the future. .
Self-refueling
Al Lamki explained that the “Ful & Go” self-fueling service, which is offered at a selected group of stations, is the first of its kind, as it is supported by artificial intelligence technologies, whereby customers can benefit from a fast and smooth experience of refueling through the “ADNOC Distribution” application at the stations that… The service is available.
The smart cameras at the station can also recognize the customer’s preferences according to the vehicle’s license plate information.
artificial intelligence
Al Lamki explained that the independent ADNOC Oasis stores provide customers with an easy and quick shopping experience, and cameras located inside the stores, supported by artificial intelligence technologies, help create a virtual shopping basket for each customer.
2023-10-21 21:30:51
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