ADMIRAL Sportwetten continues its successful path with the Upper Austria Ladies Linz [Partner-News]

One and one like to get together – like Upper Austria Ladies Linz and ADMIRAL! The cooperation between the only WTA tournament in Austria and the number 1 for sports betting and gambling in Austria celebrated its premiere at the 32nd Linz women’s tennis classic in February 2023. To be continued – at the 33rd Upper Austria Ladies from January 29th to February 4th, 2024 at the Linz Design Center!

The partnership with ADMIRAL Sportwetten is another highlight in the history of the Linz WTA tournament. As the tournament director said Sandra Reichel when sealing the cooperation? “ADMIRAL is my dream partner because the company is not only a reliable partner for sports in Austria. ADMIRAL has already sent a clear signal for the promotion of women’s sports in Austria through its partnerships in handball and football.”

Jürgen Irsigler, Managing Director of ADMIRAL Sportwetten, emphasizes: “The indoor tournament in Linz, which was recently upgraded to a WTA 500 event, is a traditional event and certainly a highlight in the annual Austrian sports calendar. After our many years of extensive involvement in handball and football, the cooperation in women’s tennis is another important step towards the sustainable promotion of women’s sport in Austria.”

The commitment and support has now given rise to a real passion for women’s sports at ADMIRAL Sportwetten. That’s why the successful company was spontaneously enthusiastic about Sandra Reichel’s idea to support the FE&MALE Sports Conference under the name Advantage Ladies. At this women’s sports symposium, prominent speakers will report on the initiatives being taken to strengthen women in sport in Austria.

Remarkable parallel: The women’s tennis classic was launched in Wels in 1991 by Peter-Michael Reichel. ADMIRAL has been a strong operating brand with firmly anchored roots in Austria since 1991 and is the market leader in the stationary area for sports betting and gambling.

ADMIRAL, a subsidiary and operational umbrella brand of the global gaming technology group NOVOMATIC, is one of the largest sports sponsors in Austria and is involved in both elite and popular sports. In addition, ADMIRAL Sportwetten GmbH has been a sponsor of the 1st and 2nd Austrian Bundesliga since 2021 and has also been a competition sponsor of the Austrian Women’s Bundesliga since 2023. ADMIRAL supports more than 300 sports clubs, associations and events and is a passionate partner for sports across the country.

The cooperation with the Upper Austria Ladies Linz includes a series of special campaigns that are implemented both on site at the Design Center Linz and online, for example via social media. The highlight will be ADMIRAL Day on January 31, 2024!