The campaign for shoe retailer Ochsner Shoes was planned and implemented together with the influencer and digital influence marketing agency, Kingfluencers. Influencers Whitney Toyloy and Alison Liaudat play the lead roles in the TV commercial. The new form of advertising was first published on SRF two in July, Admeira writes in a note.
The Influencer Commercial is made up of up to three short 15-second videos in the style of social media content in vertical format, which are prepared like a TV commercial. Video content can be taken one-by-one from the brand’s existing influencer campaigns, thereby generating added value by reusing content in a cost-effective way. The influencer’s spot can be placed in the normal advertising blocks on the TV channels of the Admeira portfolio. There is also the option to book a first or last placement to draw even more attention to the campaign.
After just a week with 26 commercials broadcast, the campaign was seen by over one million viewers in German-speaking Switzerland. The objectives of Ochsner Shoes have been achieved: to position the brand among the target group of young people and to increase awareness of the Ochsner Shoes brand. Furthermore, according to the company, the campaign has generated a lot of positive reactions from customers. “We are very satisfied with the new form of advertising and with it we have a new tool that perfectly combines the two media of TV and social media,” says Lorena Campa, Content & Social Media Manager at Ochsner Shoes, in the statement.
Yoeri Callebaut, Kingfluencers’ Co-CEO and Chief Growth & Marketing Officer, is also satisfied with the goals achieved: “For the first time, the essence of what makes influencer marketing so effective was presented: proximity, authenticity and recognition. with the combination with the powerful television medium.By raising KPIs in a cost-effective way, the Influencer Spot can be seen as an innovative performance marketing tool that maximizes the ROI of each campaign and takes influencer marketing to a whole new level. “
Advertising form for the young target group
After Ochsner Shoes, other advertising clients can now also benefit from the “unbeatable reach and high credibility of the television medium in combination with influencer marketing”. Campaigns with existing video content from the most well-known social media channels such as Facebook, Instagram, TikTok and Co. are possible. In Switzerland, the influencer’s TV spot can only be booked on all channels in the Admeira portfolio and via Kingfluencer.
Possible implementation of a spot influencer. (Image: Admeira)
–
–
The Influencer Spot makes it even easier to get in touch with the target group of young people. Because they don’t just move to Instagram, TikTok and Co. would also watch TV a lot and for a long time. Young people between the ages of 15 and 29 in Switzerland spend around 108 minutes a day in front of the television.
«The campaign with Ochsner Shoes was a great success. The combination of influencer components with the power of a TV commercial exceeded our expectations. This newly created format is a real innovation in the TV advertising environment, “says Frank Zelger, CEO of TV marketer Admeira. (Pd / cbe)
–
