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AdMan Playbook: Mastering the Art and Science of Advertising

Advertising Association of Thailand Launching a new generation of advertisers training course for a full 4 weeks every Saturday throughout October 2023. Packed to cover all the content that Adman of this era needs to know.

In the midst of changes and competition in the advertising and marketing communications business The Advertising Association of Thailand recognizes the importance of Enhance knowledge, develop skills, extend the capabilities of personnel to be consistent and up-to-date with business needs today and in the future.

The association recommends the project. The AdMan Playbook: Mastering the Art and Science of Advertising A workshop that will be a valuable weapon for first-level personnel to managers in the customer management field. Strategic Planning as well as the marketing department

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Opportunity to gather knowledge and experience from real experts in the country’s top advertising and marketing circles. In an intensive four-week course on October 7,14,21,28, 2023 at the Courtyard by Marriott Bangkok.

Learn from 21 real instructors of the advertising industry from various agencies and organizations such as BBDO Bangkok / Ogilvy Thailand / TBWA Thailand / Wolf BKK / dotMatter / The Platform / Brand Baker / BrandThink / NIDA / River Mersey / Optimal Diesel. RF / Anster / Technology Association for Marketing / Marketing Association of Thailand / Advertising Association of Thailand

Price for individuals, normal price 30,000 baht (Early Bird price 25,000 baht, expired on September 15, 2023) And the association offers a special price for members, only 25,000 baht per person. You can contact for more information at Tel. (02) 5916461-5 or Line ID: @adassothai

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Details of topics and instructors for the 4 weeks are as follows.

Week 1 October 7, 2023: Everyday Skills for Better AdMan

Brief and Effective Listening

> Co-Founder & Managing Director, Wolf BKK

> , BrandThink

> CEO, BBDO Bangkok

Client Handling Tips and How to Behave

> Founder & Executive Coach, River Mersey

> Dr. Niwat Wongprompreeda – Deputy President of the Advertising Association of Thailand passed advertising professional standards

Week 2 October 14, 2023: Data & Analytics / Strategy

> Managing Director, The Red Carbon

Marketing Data Analytics and Usages

> Head of Strategy Marketing I Can,

> Chief Executive Officer,

> Head of Strategy, TBWA Thailand

> Group Strategy Director, Ogilvy Thailand

> Group Strategy Director, Ogilvy Thailand

Dynamic Advertising Strategy

> Head of Commerce Solutions, TBWA Thailand

Week 3 on October 21, 2023: Creativity / MarTech & AdTech

> Asst. Prof. Dr. Chanansara Oranop Na Ayudhya – Director of the Master’s Degree Program Faculty of Communication Arts and Management Innovation National Institute of Development Administration

> Group Creative Director, Ogilvy Thailand

> Executive Creative Director, Ogilvy Thailand

> Deputy Chief Creative Officer Ogilvy Thailand

> Mr. Jittipong Lertpradit – President of Marketing Technology Association

> – BrandBaker Digital Marketing & Technology

Week 4 on October 28, 2023: Commerce

Customer Experience Strategy

> Executive Director, Experience, Ogilvy Thailand

eCommerce Strategy and Management

> CEO & Co-Founder, dotMatter

Omnichannel Strategy and Management

> Omnichannel

Content and Context for Commerce Acquisition and Growth

> Head of Strategic Planning, The Platforms

2023-09-02 11:29:00
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