Yamal, with the greats. Adidas intends to elevate FC Barcelona star Lamine Yamal to the level of Leo Messi, creating your own logo. If the German company’s plans are confirmed, Yamal would become one of the athletes signature of the German company.
Adidas’ plans involve Lamine Yamal having its own logo within the German brand and having its own line of football boots. Furthermore, the new Blaugrana pearl could inherit Leo Messi’s throne as flagship ambassador of Adidas when he decides to hang up his boots.
Lamine Yamal will join a select list of athletes who have their own logo. Almost forty years ago, Nike came up with a special logo called jumpmaninspired by Michael Jordan. It was created by designer Peter Moore in 1985 and served to represent the third edition of the famous sneakers. Air Jordan. The logo symbolizes sporting excellence and has become associated with popular culture, displacing Nike’s own logo on a large number of the brand’s sports apparel.
The Argentine star is another of the few athletes who has his own logo. At the end of 2011, Messi was already standing out in the first team of FC Barcelona and that same year he inherited Ronaldinho’s number 10, so Adidas took advantage of the Argentine’s pull, creating a special logo for Rosario: an M, the initial of his last name. Since then, the Argentine soccer player has his own clothing line, which includes everything from street clothing to sports equipment.
Adidas would be studying that Lamine Yamal takes over from Leo Messi as standard bearer
Something similar happens with Cristiano Ronaldowho signed his first contract with Nike in 2003, when the Portuguese flew from Lisbon (Portugal) to Manchester (United Kingdom) to join the ranks of Manchester United FC. The American company elevated the figure of the Portuguese when it decided that the Portuguese would wear its personal logo: CR7. The clothing line Cristiano Ronaldo x Nike Includes sweatshirts, soccer jerseys, boots and pants.
Even on the soccer field, Phil Knight’s brand opted for former American soccer player Megan Rapinoe in 2021. After signing the agreement between the parties, Nike designed and launched a new brand representative of Rapinoe: Victory Redefined. The union between the Oregon giant and the athlete created a new format of alliances for the American group.
On the tennis courts, Rafa Nadal and Roger Federer are two of the athletes with their own logos. Nike designed a special logo for the Swiss tennis player with the initials of his first and last name: RF; a badge that passed from the giant Oregon to Uniqlo in 2018, when the Japanese brand signed a contract for 300 million spread over ten years with the former world number one.
