As Kanye West continued to engage in controversial and out-of-service behavior, the cooperative brands decided to stop them one after the other and officially release a statement to end the cooperation. “Adidas will not tolerate anti-Semitism or any other hate speech and Kanye West’s recent actions violate the company’s values of diversity, inclusion, mutual respect and fairness,” the official statement read. “After a thorough review, we have decided to immediately stop cooperation, stop manufacturing Yeezy products and other related businesses and stop paying Kanye West and its units, adidas is the sole owner of the design rights for existing products. (including new and old colors at the time of the partnership). “
Since Kanye West signed a contract with adidas, the two sides have worked together to create many legendary records. In addition to being very current and unleashing a Yeezy craze, Kanye West’s strong design style has repeatedly amazed everyone. It can be said to be a very successful combination.It is very sad that a factor that is not the essence of the work is forced to stop. Readers may want to wait for more information to be provided when adidas releases its third quarter financial report on November 9th.
