Jakarta –
Citroen joins the long list of French cars in Indonesia. Without extenuating circumstances, there were three cars brought by Citroen at the same time. The three cars are the Citroen C5 Aircross, the Citroen New C3 and the Citron e-C4 electric car. The plan, the car will be introduced starting next year.
For your information, Citroen last set foot in Indonesia in 1994. 30 years later, Citroen is back under the auspices of the Indomobil Group.
Before Citroen returned to animate the country’s auto market, there were Renault and Peugeot that still exist to offer their products. Among the various French brands, Renault is quite aggressive because it offers numerous models in different segments.
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Not only that, the price of Renault cars in Indonesia is also quite competitive compared to Japanese, Korean and Chinese manufacturers. For example, in the city car segment with the Kwid Climber, the price starts at IDR 180 million.
Or, if you want more capacity, you can take a look at the Renault Triber with prices starting from Rp. 199 million. Want to be even more premium, Renault has the Koleos SUV which is offered with prices starting at IDR 588 million.
Unlike Renault, Peugeot has chosen an SUV as its flagship. Currently, there are three Peugeot SUVs offered in Indonesia, namely 2008, 3008 and 5008. As for the segment, if you look at the price positioning, Peugeot caters to the upper middle class.
The Peugeot 2008, for example, is sold at a starting price of IDR 505 million, then the Peugeot 3008 for IDR 627 million and the 5008 starting at IDR 685 million.
Meanwhile, Citroen promises that several models in Indonesia will be sold at prices below Rp. 300 million.
“While there is another vehicle, the C3 and the other two products, which will be positioned below the price of Rp. 300 million,” said Vincent Cobee, CEO of Citroen, in a live stream of Citroen Reborn. Indonesia.
In addition to price, easily accessible after-sales service to consumers is also a major concern of Citroen.
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