How to meet new expectations?
The business tourism industry has been picking up steam since the end of the pandemic, but the current economic context is not without repercussions. Rising costs, staff shortages, persistence of teleworking leading to a change in customer behavior, digital transition necessary to remain competitive… All these elements require a strategic review on the part of a sector which must deal with a clientele that is evolving and has new expectations, both in terms of experiences and relationships with the companies with which it does business. This special notebook highlights the predictions for the year 2024, the sources of concern as well as the new directions and reflections of business tourism stakeholders.
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2024-02-24 05:02:52
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