Cartelux announced the appointment of Hervé Genin to take on the newly created role of Managing Director EMEA, as the advertising technology innovator deploys programs for many clients in the region.
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Hervé Genin, General Manager EMEA at Cartelux (Photo: Business Wire)
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Hervé will insist on the adoption of Cartelux by the most innovative international brands throughout the EMEA region. He will also use his vast experience in multiple sectors to influence the development of new products and personalized Cartelux solutions offered to customers. Given the importance of the EMEA region and the considerable experience and skills acquired by Hervé, he will also join the Cartelux Global Leadership Council.
A seasoned EMEA expert with twenty years of experience, Hervé has held various management positions in the areas of sales and marketing for some of the most recognized brands in the world, notably at Nissan and Ford. He joined Cartelux after working at Nissan, where he led branding and communication strategy across Europe.
“Hervé is a highly respected leader in this industry and it’s an honor to work with him as we roll out global programs for the world’s most innovative brands in automotive, real estate, finance light commercial vehicles and many other categories, ”said Josh Williams, founder and CEO of Cartelux.
Commenting on his appointment, Hervé said: “From an end-user perspective, Cartelux is by far the most harmonious and innovative local marketing tool that I have seen in various sectors. I am very happy to join Cartelux, to harness its strength, to accelerate the transformation of the local digital experience of the customers holding the brands in the EMEA region through the speed, flexibility, profitability and compliance of the brands ” .
About Cartelux
“Cartelux’s mission is to provide videos on all continents to the most innovative brands in the world”
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See the source version on businesswire.com: https://www.businesswire.com/news/home/20210205005502/fr/
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