“We have already gained a lot of experience and expertise in the latter domain with Videoland,” says Gijs van Beek, director of partnership management & innovation Ad Alliance. ‘In order to continue to offer our advertisers maximum reach, we want to be where the viewer is. In addition to our linear offering, a strong online and SAVOD proposition is essential for this.’
According to Rogier van de Paverd, digital and ad sales director Benelux at Warner Bros. Discovery says: ‘Because of its professionalism and high-quality online video portfolio, Ad Alliance is the ideal party to represent this advertising space in the Netherlands.’
