Actor Hrithik Roshan Criticizes Apple’s Controversial iPad Ad in Latest Instagram Post

Saturday, 11 May 2024 – 06:14 WIB

VIVA Show – Apple recently received criticism for his latest advertisement iPad The good things of many famous people, among them Hrithik Roshan. Actor Hrithik Roshan recently took to his Instagram Stories to write a critique and call out tech giant Apple about their latest ad.

He joins a long list of celebrities such as Hugh Grant, Justine Bateman, Asif Kapadia and Luke Barnett who have criticized the company, with some even calling it tone deaf.

Hrithik criticizes Apple ad

Hrithik took to his Instagram Stories to write a note saying, “How sad and stupid is the new Apple ad.” His words showed his strong stance towards the ad, confirming his deep displeasure. Recently, British actor Hugh criticized the ad, writing, “Ruining the human experience. Courtesy of Silicon Valley. “

British filmmaker Asif also wrote, “He loved the iPad but I don’t know why anyone thought this ad was a good idea. This is the most honest metaphor for what tech companies do to art, musicians, creators, writers, filmmakers: oppress them, use them, don’t pay them well, take it everything and then say it was created by themselves. ”

Not only that, Hugh Grant, through his X page @HackedOffHugh, expressed the same.

“The destruction of human knowledge. Courtesy of Silicon Valley,” he wrote, cited by VIVA.co.id on Saturday, May 11, 2024.

New iPad advertising reactions

Apple received harsh criticism after releasing an advertisement for a new device from its family, namely the iPad Pro 2024. One of the scenes in this advertisement was felt to be offensive to angry artists. about. This is because in the promotional video clip titled ‘Crush!’ This shows a number of musical instruments, statues, books, photographs, cameras and televisions being destroyed by a water press.

Reporting from the Timesofindia page, Apple’s iPad Pro ad, featuring a hydraulic press machine, has destroyed the symbol of creativity, drawing widespread criticism. Where users compared it to Iconin’s 1984 ad that expressed disappointment with the company’s current direction.

Apple, known for its iconic marketing campaigns, has received a lot of criticism lately. This ad, which accompanies the song “All I Ever Need Is You”, shows an industrial-sized hydraulic press that can destroy various materials related to human creativity.

Although the internet doesn’t seem to like the ad, social media users have criticized it, calling it extremely damaging.

Reporting from GSM Arena, it is believed that this 2024 iPad Pro promotional video is just to show how tough the device is. The reason is that, at the end of the video, it seems that this new iPad came alive from the media.

Instead of getting a good reception, Apple’s latest advertisement caused negative comments from various public figures and netizens on social media. After it aired, this new iPad Pro 2024 ad from Apple was felt to be disrespectful to works of art.