Activision Blizzard eSports wants to turn its competition and YouTube space for games like Call of Duty League and Overwatch League into a version as attractive and with global cultural impact as the NFL’s “Sunday Night Football” is.
The Call of Duty league began its season last weekend and reported an increase in viewership in the game between Optic Chicago and Atlanta Faze, teams that occupied primetime on Sunday night and reached an average viewership of 118,000 viewers and with a maximum of almost 131,000 players.
The studio’s director of revenue, Brando Snow, did not confirm the amount of money that teams can raise in these competitive tournaments, but confirmed that the league has the capacity to do so and is focusing on growing the number this year.
“One of the things we’ve been trying to focus on is creating primetime matchups,” Snow said. “Like ‘Monday Night Football’ or ‘Sunday Night Football,’ that primetime window is critical to us, our sponsors and partners.”
The executive explained that the league tries to give teams ample notice if a contest is taking place with audience growth and added that the plan not only promote the games of teams with big names, but also which teams are performing well. .
“It has been something that we consider fundamental to present our best product when we know that sometimes it is difficult for people to watch three games a day,” said Snow. “It is something that we have taken from traditional sports.”
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