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Activision Blizzard Sales Fall on Weak Call of Duty Launch | Technology

Activision Blizzard Inc., the largest US video game publisher, reported revenue that beat analyst estimates, but adjusted sales were down 15% from a year earlier due to a soft launch of Call of Duty last fall. and a slow year for the gaming industry in general.


BLOOMBERG

Activision, which is in the process of being acquired by Microsoft Corp., generated second-quarter adjusted revenue of $1.64 billion, compared with analysts’ average projection of $1.6 billion. Adjusted revenue excludes deferred sales from online purchases. Adjusted earnings per share were 47 cents, down almost 50% from a year earlier and slightly below analyst estimates, according to data compiled by Bloomberg.

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