More than half of Activision Blizzard’s revenue came from mobile games in April-June (Q2) 2022.
According to Activision Blizzard’s latest financial report, the developer/publisher generated £535 million in PC and console sales in Q2 2022 – £275 million ($332 million) on PC and £310 million ($376 million) . £688m ($831m) came from its “mobile and supplemental” business, which the company says “mainly includes[s] Mobile device revenue.” This represented over 50% of its total net revenue for the period.
Part of that, of course, is that Activision acquired mobile developer King in 2016 – and now, that’s the most successful part of the ABK deal – but it’s no coincidence that Diablo Immortal also launched during that time (thanks , computer games).
Just a year ago, during the same period, mobile, console and PC earnings were £658m/$795m, £612m/$740m and £520m/$628m respectively, which means that just its mobile business has increased its net annual revenue – yoy: console profits, on the other hand, have dropped by nearly half.
The same financial report recently revealed that Diablo Immortal managed to stop the flow of Blizzard user numbersand giving the company a modest increase in monthly active participation.
However, the results also show that active Blizzard users have recovered only slightly – where they were just over a year ago – and revenue is still slightly lower year-over-year.
After reducing its monthly active users to 22 million in the quarter ending March 2022, Diablo Immortal helped bring Blizzard back to 27 million in the quarter ending early July.
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