Activision Blizzard has never been so expensive: 72 billion – Gambling addiction

news/101673/Activision_Blizzard_eschyo_nikogda_ne_ocenivalas_tak_dorogo_72_milliarda.html"> Market value of the company Activision Blizzard reached 72 billion dollars, this is the maximum value in the entire history of its existence, since 1984. Over the past months, the company’s stock price has grown steadily, and at the moment they are valued at about 95 dollars.-

The success of the company was undoubtedly influenced by the coronavirus pandemic, as well as by the entire gaming industry: people, once at home, began to look for ways to have fun. But microtransactions are driving a record high amount of revenue for Activision Blizzard, reaching $ 1.2 billion in the last fiscal quarter.

A significant part of the profit from in-game payments was provided by the exit Call of Duty: Warzone, the first shareware game in the series. Not so long ago, a major addition was also released World of Warcraft: Shadowlands, which not only deserved excellent reviewsbut also showed record sales.-