The non-food discounter “Action” continues its development plan in Italy and on Thursday 6 October inaugurated its new store in Desenzano del Garda, in Via Colombare di Castiglione 19. The store is the eighth one opened in Lombardy, where the The brand debuted in April 2021 in Vanzaghello (Milan): in our province it already had two ‘stores’ in Castel Mella and Brescia.
The brand recently announced a development plan in Italy focused on opening more stores by the end of the year and a hiring campaign for a total of 500 new employees. To further validate its development plan in Italy, the company has recently joined Federdistribuzione – which represents modern food and non-food distribution companies in Italy.
“We are enthusiastic about this new opening on Lake Garda. With the Desenzano store, more and more Italian customers will be able to choose from a wide and always new range of quality products at affordable prices”, commented Philippe Levisse, General Manager of Action Italia .
The Desenzano store
“Surprise and low prices distinguish Action from many other non-food discounters on the market: two thirds of the assortment changes constantly with over 150 new products introduced every week.” of over 350 well-known brands and more than 70 private labels, it is made up of 14 categories: decoration, DIY, toys and entertainment, stationery and hobbies, multimedia, household, garden and outdoor items, laundry and cleaning, pets, sports, clothing and linen “.
The Desenzano store has an area of 1,014 square meters and has employed 20 people: it will be open every day from Monday to Saturday from 8.30 to 20.30 and on Sunday from 9 to 20.
500 new hires
To support its growth in Italy, Action intends to continue the hiring campaign to reach a quota of 500 workers by the end of 2022. In Europe it has 68,000 employees: last year alone 33,759 people were trained. The company is also committed to diversity: its workforce is made up of 124 different nationalities and 72% of employees are women.
“We are proud of our Italian team. Their professionalism and dedication have allowed us to open our tenth store in just one year – explains Davide Patruno, head of human resources in Italy -. We offer flexible working conditions and a healthy environment, not we look forward to welcoming new colleagues to our team. “
