Published on
11.09.2023
Acne Studios opens its first retail space in Switzerland. The store for the Swedes, who have just rolled out a spectacular denim campaign with Kylie Jenner, is on the second floor of Globus in Zurich and opened on Thursday, September 7th.
The Acne Studios space concept in the new Zurich Globus reflects the essence of the Swedish premium brand. -Acne Studios
The traditional luxury department store with a prime location in the city of Zurich was recently extensively renovated and provided with a luxury boulevard on the ground floor, where Louis Vuitton, Balenciaga, Dior, Moncler and Valentino, among others, have moved into new stores. Loewe and Off-White have also opened their first Swiss boutiques there. There are also Bucherer, Céline and Rimowa.
The immediate neighborhood of Acne Studios on the second floor includes Chloé, Tod’s, Zadig & Voltaire, Santoni, Boss, Lanvin, Dries van Noten, Sandro, Golden Goose and Jimmy Choo.
The Acne Studios space concept in the new Zurich Globus reflects the essence of the Swedish premium brand. The boutique has transparent glass modules with shelves and hangers for displaying goods.
The range includes a curated selection of key pieces from the fall/winter collection in the areas of ready-to-wear, denim, bags, shoes and accessories.
The highlight of the interior design is a showcase made of pink anodized metal. -Acne Studios
The boutique spans 40 square meters and is decorated in signature pink tones and complemented with industrial accents and design elements that reference Creative Director Johnny Johansson’s latest collections.
The highlight of the interior design is a pink anodized metal display case filled with folded layers of matching fabrics, inspired by artist and long-time collaborator Max Lamb.
The flooring is reminiscent of the trompe l’oeil effects seen in both the AW23 and SS23 runway shows. The hard lines of the ceramic tiles have been reinterpreted with a soft carpet material.
Copyright © 2023 FashionNetwork.com All rights reserved.
2023-09-11 07:37:18
#Acne #Studios #opens #store #Switzerland
